For the third consecutive year, Coca-Cola FEMSA is recognized for its promotion of healthy lifestyles - FEMSA
Press Release

For the third consecutive year, Coca-Cola FEMSA is recognized for its promotion of healthy lifestyles

Mexico City, June 19, 2019.- During the V Meeting of the Food and Beverage Sector, organized by IPADE and IESE, Coca-Cola FEMSA received the “Gold Award” recognition thanks to its commitment to promote healthy lifestyles among its employees and community through physical activity and a balanced diet.

To obtain this distinction, the organization participated in the “Active and Healthy Company” challenge, an initiative promoted by QUEMA and MOVISA, through which different activities were implemented, among which are ‘Swimming for my heart’, Walk your marathon and Conquer your sum, which promote healthy competition and coexistence.

To obtain the annual recognition of “Active and Healthy Company”, companies must demonstrate actions in four areas: a) promotion of health, b) measurement of body mass index and physical condition index, c) infrastructure, and d) permanent program of physical activity.

“We believe that the balance between work and a healthy lifestyle can increase productivity and personal and professional motivation, as well as reduce work absenteeism and avoid long-term chronic degenerative diseases”, said JosĂ© RamĂłn MartĂ­nez, Director of Corporate Affairs at Coca-Cola FEMSA.

We Want Active Mexicans (QUEMA in Spanish) is a nonprofit civil society organization, which aims to promote physical activity among Mexicans to reverse the effects of sedentary lifestyle, prevent disease and preserve health.

“Since the first edition of the challenge in 2015, we have found a way to intervene in companies so that employees can know that the practice of physical activity is essential to enjoy health. It also helps them to create awareness about how sedentary life and lack of follow-up to their health have a direct impact in their quality of life and work productivity”, said Mariel Hawley, Executive President of QUEMA.

“Each time, more and more companies understand that the promotion of healthy lifestyles is a win-win situation. Not only do they have more happy, motivated and productive collaborators, but families with greater well-being as well”, said Alejandro MalagĂłn BarragĂĄn, President of MOVISA.

An active and healthy society promotes a better environment, join the cause.


FEMSA is a leading company that generates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, it is a shareholder of HEINEKEN, a company present in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. Through its Business Units, it employs approximately 300 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indices that evaluate its performance in sustainability.

About Coca Cola FEMSA

Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler in the world by sales volume. The company produces and distributes trademark beverages of The Coca-Cola Company, offering a wide portfolio of 169 brands to more than 396 million consumers daily. With over 100 thousand employees, the company markets and sells approximately 4 billion unit cases through 2.8 million points of sale a year. Operating 67 manufacturing plants and 363 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all of its stakeholders across the value chain. The company is a member of the Dow Jones Sustainability Emerging Markets Index, Dow Jones Sustainability MILA Pacific Alliance Index, FTSE4Good Emerging Index, and the Mexican Stock Exchange’s IPC and Social Responsibility and Sustainability Indices, among others. Its operations encompass franchise territories in Mexico, Brazil, Colombia, Argentina, and Guatemala and, nationwide, in the Nicaragua, Costa Rica, Panama, Uruguay and Venezuela through its investment in KOF Venezuela. For more information, please visit

About We Want Active Mexicans (QUEMA in Spanish)

It is a civil society organization that, since 2012, works to promote physical activity among Mexicans in order to preserve health, reverse the effects of sedentary lifestyle and prevent chronic degenerative diseases. With its specific action programs, it strives to promote healthy living habits focused on physical activity within schools and public and private organizations.

About Healthy Life Movement (MOVISA in Spanish)

It is an alliance of more than 80 business leaders, academics, researchers and civil society organizations, whose mission is to help combat overweight, obesity and chronic non-communicable diseases, encouraging positive and permanent changes in the lifestyle of families Mexicans.

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