At FEMSA, we follow the highest standards of corporate governance and ethical business practices. We have in place rigorous, accurate and reliable practices for disclosing information and delivering financial transparency and accountability. Our corporate practices comply with the laws of all countries where we operate. We also comply with all applicable standards, rules and regulations in Mexico and in the United States, including the Securities Market Law and the Sarbanes-Oxley Act. Aditionally, We also take into account the recommendations of the Code of Best Corporate Practices of the Business Coordinating Council (Consejo Coordinador Empresarial).
Board of Directors
FEMSA’s Board of Directors is responsible for establishing the company’s corporate strategy, defining and overseeing the implementation of its vision and values, and approving related-party transactions, including those outside the ordinary course of business. Our Board is comprised of 20 members, who are supported by a Secretary and his deputy, none of whom are members of the Board. According to our bylaws and the Securities Market Law, at least 25% of the members of our Board of Directors are independent.
The executive team is focused on driving business growth by creating economic, social and environmental value for the stakeholders. Each of our executive leaders has significant professional experience within the industries related to our business.
José Antonio Fernández Carbajal
Executive Chairman of the Board of Directors
After 11 years of professional experience in different companies, José Antonio Fernández Carbajal began his career, in 1987, at FEMSA serving various positions in its different businesses, including CEO of OXXO.
He was appointed CEO of FEMSA in 1995 and Chairman of the Board in 2001, serving both positions until January 2014. He is also Chairman of the Board of Coca-Cola FEMSA.
In 2010, he was appointed Vice-President of Heineken Holding NV’s Board of Directors and Chairman of Heineken’s Americas Committee, which oversees the strategic direction of business in the Americas and evaluates new business opportunities in the region.
Since 2012, Mr. Fernández is also Chairman of the Board of Tecnológico de Monterrey, where he served as Vice Chairman since 1997.
In 2017, he was elected as a full-term member of Massachusetts Institute of Technology (MIT) Corporation, where he contributes in the Dean for Student Life and Dean for Undergraduate Education committees.
Currently, he also participates as a board member of Industrias Peñoles.
He holds a degree in Industrial Engineering and Systems from Tecnológico de Monterrey and in 1978, he earned an MBA from that institution. For more than 20 years, he has been professor at the institution.
Eduardo Padilla Silva
Chief Executive Officer (CEO)
Mr. Padilla joined FEMSA in 1997 and was named to his current position in January 2018. Previously he served as Chief Financial and Corporate Officer of FEMSA, CEO of FEMSA Comercio, CEO of FEMSA Strategic Procurement, and FEMSA’s Planning and Control Officer. Mr. Padilla holds a Mechanical Engineering degree from ITESM, an MBA from Cornell University and executive management studies at IPADE.
Francisco Camacho Beltrán
Chief Corporate Officer of FEMSA
Mr. Camacho joined FEMSA in 2020 after a long track record in senior management positions in consumer product companies around the world, including Procter & Gamble and Revlon. In 2000, he joined Danone as head of its Bonafont water operations in Mexico. For the next 20 years, he held varying responsibilities in the water and dairy segments, while driving growth and innovation. In 2011, he became a member of Danone’s Executive Committee, leading the Global Customer Team and serving as Corporate Chief Growth and Innovation Officer. He was Executive Vice President and global head of the Essential Dairy and Plant Based business and responsible for Global Industrial Operations and Supply Chain.
Gerardo Estrada Attolini
Director of Administration and Corporate Control
Mr. Estrada joined FEMSA in 2000 and was appointed to his current position in 2020. Previously he served as Chief Financial Officer of FEMSA Cerveza and FEMSA´s Corporate Finance Director. Prior to his incorporation to FEMSA, he occupied different executive positions in the finance areas of Mexican companies in the financial and industrial sectors. He holds an Accounting degree and an MBA from ITESM.
Alfonso Garza Garza
Vice-President of Strategic Businesses
Mr. Garza joined FEMSA in 1985 and held various positions including CEO of FEMSA Empaques. In 2009 he was appointed to his current position. He is vice-chairman of the executive commission of the National President of the Employers Confederation of Mexico (Coparmex). He is member of the Board of Directors FEMSA, ITESM, Grupo Nutec, S.A. de C.V. and American School Foundation of Monterrey, A.C. and he is an alternate member of the Board of Directors of Coca-Cola FEMSA. Mr. Garza earned a Bachelor’s degree in Industrial Engineering from ITESM and an MBA at IPADE.
Roberto Campa Cifrián
Corporate Affairs Director
He joined FEMSA in 2019, after a long professional career in the public, private and social sectors. His positions include those of Secretary of Labor and Social Welfare of the Federal Government; Undersecretary of the Interior; Federal Consumer Attorney; representative in the Legislative Assembly of the Federal District and Federal Deputy. He has a Law Degree from Universidad Anáhuac.
John Anthony Santa Maria Otazua
Chief Executive Officer (CEO) of Coca-Cola FEMSA
Mr. Santa Maria was appointed to his current position in 2014, having joined Coca-Cola FEMSA in 1995 and having served in several senior management positions since then, including COO of the company’s Mexico Division, and Strategic Planning and Commercial Development Officer. Mr. Santa Maria holds a degree in Business Administration and an MBA with a major in Finance from Southern Methodist University.
Daniel Alberto Rodríguez Cofré
Chief Executive Officer (CEO) of FEMSA Comercio
Mr. Rodríguez joined FEMSA in 2015 as Chief Financial and Corporate Officer and was named to his current position in January 2016. Prior to joining the company he was CFO and then CEO of CENCOSUD (Centros Comerciales Sudamericanos, S.A.), among other senior finance and management positions in Latin America, Europe and Africa. He is an alternate member of the Boards of Coca-Cola FEMSA and FEMSA. Mr. Rodríguez holds a forest engineering degree from Austral University of Chile and an MBA from Adolfo Ibañez University.
Raymundo Yutani Vela
Senior Vice President of Human Resources of FEMSA
Raymundo Yutani was appointed Director of Human Resources at FEMSA in 2018. He joined FEMSA Comercio in 1999 as Director of Human Resources, a position he held until 2014. Between 2014 and 2018, he was Director of Human Resources at Coca-Cola FEMSA. Before joining the company, he was Director of Human Resources North at Banca Serfín, today Santander. He is a graduate of the Public Accountant career and has a master’s degree in Business Administration from the Regiomontana University. Additionally, he completed the AD1 program at IPADE and is certified as a Coach by Newfield Consulting.
Code of Ethics
Our Code of Ethics is the basis of FEMSA’s responsible business conduct, which is distinguished by our way of acting with respect, honesty and integrity. The code establishes the fundamental principles and standards that guide our ethical behavior in our relations with our shareholders, customers, suppliers, authorities, civil organizations, environmental, community and everyone who interacts with FEMSA. It also indicates the mechanisms to follow in the case of reporting any breach, conduct or practice that does not comply with the Code of Ethics and corporate policies.
The code, approved by the Board of Directors, applies to members of the Board and employees in all the countries where we operate. Also, we request our goods and services suppliers to stick to the Guiding Principles for Suppliers of FEMSA, which communicate what we expect from them in terms of labor rights, environment, community, ethics and values; in other words, how they manage their areas of sustainability.
In addition to the Code of Ethics, we have Corporate Policies which are an essential part of our corporate governance. There we establish the guidelines we should follow to conduct ourselves and develop with integrity and responsibility, becoming in a reference of our Culture.
These policies are mandatory for FEMSA and all its employees, and for its compliance we have established the required controls to prevent, identify, investigate, sanction and remedy any possible risk of violation.
At FEMSA we are committed to the values we preach, which is why we share the following Corporate Policies with our stakeholders:
Supplier Guiding Principles
The mission of FEMSA is the simultaneous creation of economic and social value, therefore we seek that our operations and those of our suppliers are conducted with ethics and integrity, based on responsible business policies, principles and practices that comply with applicable legislation and best practices.
The Suppliers Guiding Principles were prepared based on FEMSA’s Code of Ethics and Corporate Policies and contain the minimum expectations that we required our suppliers to manage in key areas of Human and Labor Rights, Sustainability, Culture of Lawfulness, Information Security; therefore, it is the supplier’s responsibility, in its relationship with FEMSA, to adopt the necessary methods and practices to comply with the Guiding Principles contained in this document.