FEMSA Collection extended an invitation to the public of the state of Oaxaca to reflect upon contemporary art - FEMSA
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FEMSA Collection extended an invitation to the public of the state of Oaxaca to reflect upon contemporary art

Oaxaca, Mexico, August 14, 2015. – Today, contemporary art has a conceptual essence sustained on ideas, words, and messages, questioning and breaking traditional schemes. This was the main topic for the dialogue table called “Meditations on Contemporary Art,” which took place during the exhibit “Challenges and Demands. Contemporary Art in FEMSA Collection,” at Museo de los Pintores Oaxaqueños.

Renowned Mexican artists Emilio Chapela and Pablo Rasgado led the talk looking to generate a dialogue with the community of Oaxaca in regards to the processes of artistic production  in our times.

Ms. Rosa María Rodríguez, Manager of FEMSA’s Cultural Program said, “One of the challenges for FEMSA Collection is to boost education by disseminating and strengthening Culture and Arts; thus, we created a solid program for itinerant exhibits that we show in diverse museums and cultural and educational institutions in Mexico and abroad. For us, it is very important to have the opportunity of presenting the public with opportunities that generate valuable meditations, and even better when these meditations are led by the voice of great talents such as Emilio Chapela and Pablo Rasgado, who shared with us the creative processes they implement in their art.”

“Oaxaca lives through its renowned cultural diversity, it is a mirror of a society where the surreal, the traditional, the fashionable, and – of course – the pragmatic, converge. The multifaceted state of beliefs and tastes fosters an ideal environment for exhibits and activities – like the one we are presenting at Museo de los Pintores Oaxaqueños – to serve as windows that help amalgamate the cultural expectations of the past with the contemporary,” said Luis Hampshire, Director of Museo de los Pintores Oaxaqueños.

“OXXO finds great transcendence in supporting these types of initiatives, which generate social value in the communities where we are present while offering a relevant stage to strengthen the dissemination of contemporary art in the State of Oaxaca. We are looking forward to having the support of the State Government, the Ministry of Culture and Arts of Oaxaca, the Museo de los Pintores Oaxaqueños, and FEMSA to perform more activities to promote art and culture throughout the state,” said Ms. Mary Ana Barrios Gallegos, Regional Manager of FEMSA Comercio in Oaxaca.

The exhibit “Challenges and Demands. Contemporary Art in FEMSA Collection” opened in May at Museo de los Pintores Oaxaqueños and will remain open to the public until Sunday August 16. 


About FEMSA Collection

FEMSA Collection is regarded as one of the most important private collections in Latin America; it has over 1,200 works from diverse artistic expressions such as painting, sculpture, drawing, graphic, photography, and installation. It offers a tour of Latin America’s modern and contemporary art, with an emphasis on Mexican Art. FEMSA Collection was born in 1977 as part of the company’s commitment to the comprehensive development of its employees, their families, and the communities where they grow. The works in the Collection depict the evolution, plurality, and richness of Latin American Art throughout the twentieth century. FEMSA shares its Collection with the most diverse communities in Mexico and the world through an active program of itinerant exhibitions, thus fulfilling its goal of promoting art appreciation while supplementing the company’s historical efforts to boost education in its different facets.


FEMSA is a leading company participating in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the worlds leading brewers with operations in over 70 countries. FEMSA participates in the retail sector with FEMSA Comercio, which operates various small-format chain stores including OXXO. Through FEMSA Negocios Estratégicos, the company offers logistic services, point-of-sales cooling solutions, and plastic solutions for FEMSA’s companies and external customers.

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