FEMSA and Tecnologico de Monterrey Announce the 2020 Eugenio Garza Sada Award Winners - FEMSA
Press Release

FEMSA and Tecnologico de Monterrey Announce the 2020 Eugenio Garza Sada Award Winners


  • The winners of this edition are Enrique Terrazas Torres in the Humanistic Business Leadership category; COMMUNIDAR in the Social Entrepreneurship category; and Prothesia in the Student Social Innovation category.
  • The winner of the Humanistic Business Leadership category will receive a check for 750 thousand Mexican pesos, which they will donate to a Mexican non-profit civil association.
  • The award ceremony will be held virtually on September 7, 2020.

Monterrey, N.L. August 6, 2020.– FEMSA and Tecnologico de Monterrey authorities announced the winners of the 27th edition of the Eugenio Garza Sada Award, an award given to people and institutions that contribute to the development of Mexico by successfully carrying out high-impact projects in their communities as well as have demonstrated to have abilities for social and business leadership, attributes of the life and work of Mr. Eugenio Garza Sada.

In this new edition the valuable work of Mr. Enrique Terrazas Torre was awarded in the Humanistic Business Leadership category; the work of COMUNIDAR Foundation was awarded in the Social Entrepreneurship category; and Prothesia’s work was awarded in the Student Social Innovation category. The winners will receive their awards on September 7 in a virtual ceremony.

“The people’s dignity and integral development were Don Eugenio’s great motivators. He considered solidarity, ethics and work the means to achieve the best change in people and our society. This award is a celebration of his vision, of which we are proud of both at FEMSA and Tec de Monterrey, and which we seek to honor and continue with every day”, said Alfonso Garza Garza, General Director of FEMSA Strategic Businesses and member of the Steering Committee of Eugenio Garza Sada Award.

Eugenio Garza Sada Award consists of the sculpture “Luz Interior”, by Yvonne Domenge, as well as of a written acknowledgment. The winner of the Humanistic Business Leadership category will receive a check for 750 thousand pesos, which he or she will donate to a Mexican non-profit civil association previously selected by him or her. The winner of the Social Entrepreneurship category will receive 750 thousand pesos; and that of the Student Social Innovation category will receive 500 thousand pesos, of which 100 thousand will be destined for his or her project and 400 thousand for an international experience in a leading entrepreneurial ecosystem.

David Garza Salazar, Dean and Executive President of Tecnologico de Monterrey, recalled that the purpose of the Eugenio Garza Sada Award is to promote the leadership and social entrepreneurship of people, associations and students, who with their commitment and achievements contribute to the transformation and well-being of the society.

“The importance of this award lies in the promotion of the different social actors and entrepreneurs in the country, who thanks to their initiatives, create projects with high-impact. As an institution, it is very important for us to support initiatives such as the ones we recognize today, since our goal is to build leaders who will be positive change agents in society”, he said.

All of the categories’ candidates were assessed by a jury made up by Edna Jaime, Founder and General Director of México Evalúa; Fernando Pardo, Founder of the Consulting Firm Fernando Pardo y Asociados; and Ricardo Saldívar Escajadillo, Former President and CEO of The Home Depot Mexico. In the Student Social Innovation category, Luis Raúl Domínguez, Director of Leadership and Student Training at Tec de Monterrey (FETEC) and Abraham Zavala, President of FETEC, were also part of the jury.

This edition received 144 proposals: 10 in the Humanistic Business Leadership category, 69 in the Social Entrepreneurship category and 65 in the Student Social Innovation category.

The Eugenio Garza Sada Award was established by FEMSA and Tec de Monterrey in 1993 with the purpose of recognizing and celebrating the values of its founder, and thus perpetuate the legacy of Mr. Eugenio Garza Sada. Don Eugenio was known for being both a successful businessman and an active promoter of the development of his community, always acting in a congruent way, with great simplicity and enormous human quality, focused on helping those around him to improve themselves, without distinction.

The Award is granted annually, and it recognizes those leading national or foreign individuals and institutions that, through social projects, contribute to the wellbeing of the Mexican community by promoting its development, its improvement and the productive capacity of its human and physical resources.

The award ceremony will take place virtually on September 7 at 12:00pm.


For more information about the Eugenio Garza Sada Award: http://www.premioegs.com

About Tecnologico de Monterrey

Tecnologico de Monterrey (http://www.tec.mx) is a private non-profit university that was founded in 1943, with the vision to train leaders with an entrepreneurial spirit, a human sense and who are internationally competitive. Tec de Monterrey has 26 campuses in 25 cities in Mexico and an enrollment of more than 65 thousand students of professional and postgraduate level and more than 7 thousand professors; it also has more than 27 thousand high school students and more than 2,500 teachers at that level. The Institution is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) since 1950. According to the 2021 QS World University Rankings, it ranks in the position 155; in the 2020 QS Latin America University Rankings it ranks in number 3; and in the 2020 QS Graduate Employability Rankings of opinion among employers, it is placed as number 1 in Mexico and as 40 in the world. In the 2020 Times Higher Education Latin America University Rankings it is ranked 1st in Mexico and 4th in Latin America; and it is the only university outside the US in the Princeton Review and Entrepreneur 2020 Top Schools for Entrepreneurship, ranking 8th in undergraduate entrepreneurship programs. It is the number 1 institution in the Education Sector within the MERCO Empresas Ranking, which measures corporate reputation in Mexico.


FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, it is a shareholder of HEINEKEN, a company present in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. Through its Business Units, it employs approximately 300 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indices that evaluate its performance in sustainability.

Available documents

Get in Touch

Norma Ábrego
Tecnologico de Monterrey
+521 81 2860 2654

Hanako Taniguchi
Press Relations at FEMSA
+52 55 5249 6820

Christian Morales
Strategy and Communication
+521 55 1119 1810