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26 Feb 2015

Better habits, better life

Two communities in Guatemala receive nutritional education thanks to an alliance between FEMSA Foundation, Coca-Cola FEMSA, and CARE.

We need to provide permanent nutritional education that contributes to the decision making process for a long-term behavioral change, thus improving the quality of life.

Oftentimes, we can link malnutrition to the insecurity and poverty levels that a community suffers, and it mainly affects children. This is the case of San Martín Jilotepeque and San Juan Comalapa, both in Guatemala, which are over the national average of 45.6% in nutritional vulnerability.

Addressing this need, on January 23, we launched the initiative “Being Healthy” backed by FEMSA Foundation through Coca-Cola FEMSA Central America and supported by the CARE Foundation, which will help promote healthy lifestyles with a behavioral change comprehensive strategy.

We expect this project to benefit 4,410 children and teenagers, promoting throughout the year the consumption of a balanced diet based on a nutritional education work conveyed by recreational activities and artistic workshops such as theatre and painting