Cuauhtémoc Ideology - FEMSA

Cuauhtémoc Ideology


Eugenio Garza Sada not only directed the company in a very significant stage, but also based his decisions on a series of principles and concepts he developed through the years, which he called the “Cuauhtémoc Ideology”.

This ideology is increasingly embraced in FEMSA, where we use it as an essential guide for our professional and personal growth.

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