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22 Jul 2015

After voting, an Andatti

OXXO expressed its commitment to Mexican society, joining in the civic responsibility of the nation’s elections for a third time, encouraging voter participation by offering a free cup of Andatti regular coffee to citizens who come into the store and show their ink-stamped thumbs, proof that they exercised their right to vote that day. This was part of the “Voting is believing in Mexico” campaign, within an initiative called “Mexico, I believe in You,” which exalts civic values and symbolizes OXXO’s conviction about the importance of fulfilling our civic and social responsibilities. On election day, June 7, OXXO gave out 2,045,000 free cups of coffee, in 100% of its stores.