The OXXO PREMIA Program will Reward customers for Purchases Throughout Mexico - FEMSA
Press Release

The OXXO PREMIA Program will Reward customers for Purchases Throughout Mexico


  • For each purchase, customers will receive OXXO PREMIA Points that they can later exchange for products.
  • Interested people must join the program by providing some data.

Mexico City, Mexico. October 18, 2021. – OXXO launched its OXXO PREMIA rewards program nationwide on October 7, with the purpose of granting benefits to its customers for each purchase they make in all its branches.

To be part of OXXO PREMIA, interested parties must join at any of the stores by providing their name, date of birth, cell phone number and email. This data can also be provided through the “My OXXO” app, available on Google Play Store and the Apple App Store. Upon registration, customers will receive a physical or digital card.

Once the first process is completed, customers will be able to identify themselves as members of OXXO PREMIA at any of the country’s branches. When you make a purchase and show your card, you will receive benefits such as OXXO Points (one for every 10 pesos of purchase), SellOXXOs, free products by reaching a specific goal, and exclusive promotions of double and / or additional points.

All purchases count and the accumulated points can be exchanged at any of the stores nationwide.

“We are very happy to extend the rewards of OXXO PREMIA to all of Mexico. The success of our pilot program in Chihuahua makes us feel confident that millions of clients in the rest of the country will also see the value it has to improve their lives. For OXXO, the most important thing is to simplify the lives of our customers, so we constantly offer new proposals that satisfy their daily needs and improve their shopping experience”, said Jaime Longoria, Commercial Director at OXXO.

The OXXO PREMIA pilot test was launched last March in the state of Chihuahua and after it was settled in, the company decided to launch it throughout the whole country.

This program adds up to the launch of Spin by OXXO, an application to carry out transactions from your cell phone in a safe and agile way as well as other operations such as deposits and withdrawals, balance consultation, acquisition and linking to a VISA card (which can be done from any OXXO store), SPEI fund transfers and money transfers between clients of the application.

Every Spin by OXXO customer will have an OXXO PREMIA account to receive the benefits of this program.


FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, as the second largest shareholder of HEINEKEN, one of the world’s leading beer companies with a presence in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. FEMSA also participates in the cleaning products and consumables distribution industry in the United States. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indexes that evaluate its performance in sustainability.

About FEMSA Comercio

FEMSA Comercio is a company that generates economic and social value in the countries where it has a presence. It operates different retail chains of small-format stores in Mexico, Colombia, Chile, Peru and Ecuador, among which are the OXXO stores, YZA, Farmacon, Moderna, Cruz Verde, Fybeca and SanaSana pharmacies, and the Maicao beauty stores. It also operates service stations under the OXXO GAS brand. Through its business units, FEMSA Comercio employs more than 198,000 employees and serves more than 13 million consumers every day.

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