- In collaboration with Fundación Azteca, it will carry out cleanups in 6 states of the Mexican Republic.
- Through local allies, it will carry out cleaning days in 3 other points of the country.
Mexico, May 11, 2023 – In order to continue promoting a circular economy and face the global challenge of waste generation, the Mexican Coca-Cola Industry (IMCC) will carry out cleanup days in different communities in which it operates. Alongside these same lines, for the third time it will carry out the ‘Let’s Clean Mexico for #AWorldWithoutWaste’ cleanup days with Azteca Foundation. The purpose of these cleanup days is to keep public spaces and beaches clean, as well as to promote the importance of caring for and preserving the environment.
The Mexican Coca-Cola Industry and Azteca Foundation invite whoever is interested to join efforts and participate in one of the cleanup days that will take place in six states of the Mexican Republic over three months, the first being in the city of Mexicali on Saturday, May 13, in La Misión Natural Park.
In addition to volunteering, at the events attendees will be able to exchange PET bottles and aluminum and tin cans for products made by communities and local organizations in the circular market that will be installed, benefiting the environment and the local economy. They’ll also receive information about recycling centers and local circular initiatives to promote permanent action in favor of the circular economy.
“The well-being of the communities is central to the Mexican Coca-Cola Industry, and in light of this our goal is clear: to collect and recycle the equivalent of 100% of the containers we place on the market by 2030. Although we have made great progress, we understand that by joining efforts we can maximize the scope of our commitment. Hand in hand with the communities, we seek to make the waste recoverable through its correct disposal and treatment. On this path, we know that we are not alone, and that alongside the community and business partners, we will meet the goal of achieving a World Without Waste”, said Patricio Caso, Vice President of Public Affairs, Communication and Sustainability of Coca-Cola Mexico.
At the close of the 2022 edition, ‘Let’s Clean Mexico for a World without Waste’ achieved the participation of 4,500 volunteers who became agents of change and managed to collect close to 100 tons of organic and inorganic waste, as well as materials that may have more than one useful life, such as PET, rigid plastic, tinplate, aluminum and paper. It is expected that this year will break the record on collection of waste and participation of volunteers.
This initiative is part of the actions carried out by the Mexican Coca-Cola Industry through its ‘Love Multiplies’ movement, which seeks to create agents of change and join efforts in favor of community development and care for the environment.
The 2023 ‘Let’s Clean Mexico for a World without Waste’ cleanup days will take place on:
- May 13: Mexicali, Baja California.
- May 20: Guadalupe, Nuevo León.
- June 3: Chihuahua, Chihuahua.
- June 10: Holbox, Quintana Roo.
- June 24: Acapulco, Guerrero.
- July 8: State of Mexico (place to be confirmed).
Those interested can register at http://www.limpiemosmexicofaz.com/
In addition to the above, alongside the bottling partners and local allies, spaces in Colima, Jalisco and Cuautla will be intervened.
About the Mexican Coca-Cola Industry
The Mexican Coca-Cola Industry is made up of Coca-Cola de México, eight bottling groups -Arca Continental, Bebidas Refrescantes de Nogales, Bepensa, Coca-Cola FEMSA, Corporación del Fuerte, Corporación RICA, Embotelladora de Colima and Embotelladora del Nayar- , Jugos del Valle-Santa Clara and our recycling plants, IMER and PetStar. The joint work of these companies has allowed our more than 80 brands and all our products to reach your hands. Together, the IMCC companies provide direct employment to more than 98,000 people and generate more than one million indirect jobs.
For more information visit www.coca-colamexico.com.mx
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About Coca-Cola FEMSA
Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler in the world by sales volume. The company produces and distributes trademark beverages of The Coca-Cola Company, offering a wide portfolio of 131 brands to more than 257 million consumers daily. With over 83 thousand employees, the company markets and sells approximately 3.5 billion unit cases through 2 million points of sale a year. Operating 49 manufacturing plants and 275 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all of its stakeholders across the value chain. The company is a member of the Dow Jones Sustainability Emerging Markets Index, Dow Jones Sustainability MILA Pacific Alliance Index, FTSE4Good Emerging Index, and the Mexican IPC Index and the Social Responsibility and Sustainability Index of the Mexican Stock Exchange, among others. Its operations encompass franchise territories in Mexico, Brazil, Guatemala, Colombia, Argentina, and, nationwide, in Costa Rica, Nicaragua, Panama, Uruguay and Venezuela through its investment in KOF Venezuela. For more information, please visit www.coca-colafemsa.com
Luis Ruiz | Edelman | Luis.Nieto@edelman.com
Bárbara Blakely | Edelman | Barbara.Blakely@edelman.com