TEC and FEMSA Acknowledge High Social Impact Contributions with Eugenio Garza Sada Award 2021 - FEMSA
Press Release

TEC and FEMSA Acknowledge High Social Impact Contributions with Eugenio Garza Sada Award 2021


  • The leaders who received this acknowledgement were Jorge Horacio Mazón Rubio in the Humanistic Business Leadership Category; SiKanda in the Social Entrepreneurship Category; and Hello World in the Student Social Innovation category.
  • The winners received the sculpture “Luz interior” and 2 million pesos in prizes for the three categories, thus reaffirming the social commitment of the institutions involved.
  • The award ceremony was broadcast live virtually from the Congress Center of the Tecnológico de Monterrey Campus Monterrey.

Monterrey, N.L. September 21, 2021.- Within the framework of the 78th Anniversary of Tecnológico de Monterrey, FEMSA and Tec de Monterrey remembered the life and work of Mr. Eugenio Garza Sada, founder of the educational institution, whose legacy continues today with the delivery of the Eugenio Garza Sada Award. 2021. The Award is given to people and institutions that lead projects with high social impact.

In this edition, Ing. Jorge Mazón Rubio was recognized in the Humanistic Business Leadership category; Solidaridad Internacional Kanda, A.C. association in the Social Entrepreneurship category; and Hello World, a group of students who also belong to Tec de Monterrey’s Leaders of Tomorrow program in the Student Social Innovation category.

The Award has been awarded since 1993 and its purpose is to recognize business leaders and national or foreign institutions, as well as students from Tecnológico de Monterrey and the Tecmilenio University who lead projects with high social impact for the communities of Mexico.

The award ceremony was chaired by José Antonio Fernández Carbajal, Executive President of FEMSA and Chairman of the Board of Tecnologico de Monterrey, who said: “Despite the great technological, cultural, environmental and social changes that have occurred in the world in recent decades, today more than ever the humanistic philosophy of Don Eugenio continues in the 21st century. The principles of individual freedom, free entrepreneurship, social commitment and that human dignity is above any other consideration, are what continue to guide and inspire us,” he said.

The winners of the award’s 28th edition received the sculpture “Luz Interior”, by Yvonne Domenge, as well as a written acknowledgment. The winner of the Humanistic Business Leadership category received a check for 750 thousand pesos, which he will donate to a Mexican non-profit civil association previously selected by him.

The winner of the Social Entrepreneurship category will receive 750 thousand pesos; and that of the Student Social Innovation category will receive 500 thousand pesos, of which 100 thousand will be destined for his or her project and 400 thousand for an international experience in a leading entrepreneurial ecosystem.

“This award created in memory of Mr. Eugenio Garza Sada, a leader who generated a lot of value and contributed decisively to social well-being, since its first edition has managed to inspire and motivate entrepreneurs who exercise their leadership with the same philosophy as our founder. This is how Tecnologico de Monterrey and FEMSA support and recognize those who are agents of change”, said David Garza Salazar, Rector and Executive President of Tecnologico de Monterrey.

This year the award received 388 applications in the 3 categories: 31 in the Humanistic Business Leadership category, 198 in the Social Entrepreneurship category and 159 in the Student Social Innovation category.

The candidates of the three categories were evaluated by a jury made up of Edna Jaime, Founder and General Director of México Evalúa; Fernando Pardo, Founder of the consulting firm Fernando Pardo y Asociados; and Alfonso González Migoya, Chairman of the Board of Directors of Volaris. In the Student Social Innovation category, Luis Raúl Domínguez, National Dean of Student Leadership and Training at Tecnologico de Monterrey, and Adriana Morelos Ulíbarri, President of the Federation of Students of Tecnologico de Monterrey (FETEC) of Campus Mexico City were also part of the jury.

Tec de Monterrey was born as an institution for society, and we maintain that commitment inherited by its founder, Mr. Eugenio Garza Sada. Through the years we have invited philanthropists, entrepreneurs and organizations to participate in different awards in which the Institution collaborates and to recognize their contribution to the progress of our societies.

With these actions, and taking into consideration the experience that we have had to live in the last year and a half, it is time to move towards human flourishing. Tecnologico de Monterrey reaffirms its commitment to continue supporting leaders and social enterprises alongside FEMSA. Leaders which, from their impact, offer solutions to relevant problems in our society.

The award ceremony, which took place under a hybrid format, was held at Tec de Monterrey Campus Monterrey. Among the attendees were Consuelo Garza Lagüera de Garza, President of the Steering Committee of Eugenio Garza Sada Award; Eva Garza de Fernández, Vice President of the Steering Committee of the Award; David Garza Salazar, Rector and Executive President of the Tecnologico de Monterrey. All the members of the Steering Committee of the Award were there too: Alfonso Garza Garza, Gabriel Garza Rangel, Eduardo Padilla Silva, Marco Antonio Mascarúa Galindo, Lorena Guillé-Laris, Juan Pablo Murra Lascurain, Héctor Escamilla Santana and David Noel Ramírez Padilla.

For 28 years the Eugenio Garza Sada Award has added to Tec de Monterrey’s vision for 2030, where support for leadership, innovation and entrepreneurship define the Institution’s aspiration for the next 10 years.


Watch the award ceremony again: LIVE.TEC

For more details about Eugenio Garza Sada Award: https://premioeugeniogarzasada.tec.mx/

Get to know the ideas of Don Eugenio Garza Sada: https://tec.mx/es/nosotros/nuestra- historia/eugenio-garza-sada


Follow us on social media:



Premio Eugenio Garza Sada


About Tecnologico de Monterrey

Tecnologico de Monterrey (http://www.tec.mx) is a private non-profit university with presence in 29 cities in Mexico that was founded in 1943, with the vision to train leaders with an entrepreneurial spirit, a human sense and who are internationally competitive. TEC de Monterrey has an enrollment of more than 65 thousand students of professional and postgraduate level and almost 7 thousand professors; it also has more than 27 thousand high school students and more than 2,500 teachers in that level. Since 1950, the Commission on Colleges of the Southern Association of Colleges and Schools accredits the institution. According to the 2022 QS World University Rankings, it ranks in the position 161, and in the 2020 QS Graduate Employability Rankings, its employers’ opinion indicator, it is placed as number 1 in Mexico and as 40th in the world. According to the 2021 Times Higher Education Latin America University Rankings, it is ranked number 1 in Mexico and 4th in Latin America; and it is the only Latin American university in Princeton Review’s 2022 Top Schools for Entrepreneurship, ranking 5th place in entrepreneurship undergraduate programs. It belongs to various networks of international prestige such as the Association of Pacific Rim Universities (APRU), Universitas 21 (U21) and The Worldwide Universities Network (WUN).


FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, as the second largest shareholder of HEINEKEN, one of the world’s leading beer companies with a presence in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. FEMSA also participates in the cleaning products and consumables distribution industry in the United States. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indexes that evaluate its performance in sustainability.


Press Contact:

Tecnológico de Monterrey Norma Ábrego

Cel.: 81 2860 2654


Corporate Communications FEMSA

Hanako Taniguchi | Oscar Martínez Tel.: (81) 8318 1863

hanako.taniguchi@femsa.com.mx oscarf.martinez@femsa.com.mx


Strategy and Comunication Quadrant

Christian Morales

Tel.: 55 1119 1810







Jorge Horacio Mazón Rubio
Category: Humanistic Business Leadership 

He was born on October 13, 1951, in the city of Hermosillo, Sonora. He graduated from Tecnológico de Monterrey with a master’s degree in Business Administration at Campus Monterrey. He founded NORSON (Promotora Comercial Alpro S. De R.L. de C.V) in 1972, a company that for more than 40 years has been a leader in the pork production and marketing sector in Mexico. NORSON exports to the United States, Japan, South Korea, Hong Kong and China. It generates around 4 thousand direct jobs in its farms, food mills, processing plants and sales offices. Through his company, for more than 22 years Jorge Mazón has implemented community support programs on health, sports, family and education issues, and has historically impacted more than 156 thousand people through 100 institutions dedicated to different areas.

He is currently Chairman of the Board of the Sonora Norte Campus, also serving as a donor to the Institution and promoter of the main projects that have driven the growth of Tecnológico de Monterrey in Sonora, such as: TAES Junior High, the Entrepreneurship and Innovation Park, the construction of the Professional School and the integral project of the sports facilities (Sports Center and remodeling of the Borregos gym). He is currently Chairman of the Board of the Sonora Norte Campus, also serving as a donor to the Institution and promoter of the main projects that have driven the growth of Tecnologico de Monterrey in Sonora, such as: TAES High School, the Entrepreneurship and Innovation Park, construction of the Professional School and the comprehensive project of the sports facilities (Sports Center and remodeling of the Borregos gym). The “Don Eugenio Mazón López” Excellence Scholarship, a scholarship that consists of 100% tuition support to pursue a full degree at Tecnologico de Monterrey, has 2 graduates and 7 in progress completing their studies. He is also the founder of the Kino Institute, a school that for more than 50 years has promoted education in Sonora, and through which the businessman has supported the maintenance and home of Sonoran children. In the years of service, it is estimated that more than 15 thousand children have been cared for in primary and secondary grades.

Continuing with his altruistic work in education, his most recent project is the Instituto Enrique Mazón López A.C., a full-time elementary school belonging to the SER A.C. network and inspired by the KIPP network of schools in the United States.

The businessman also actively participates in the livestock and agricultural sector of the state with the production of beefmaster cattle in Rancho Fátima, owned by Grupo Mazón, dedicated to export. In the agricultural sector with Agrícola Los Titanes, a group of renowned farmers for their production of chickpea, wheat, walnut, orange, watermelon and asparagus, generating 100 permanent jobs and 150 temporary jobs. In the mining sector he began operations in 2004 with Holding Minero, AP Drilling de America and BAILACDE MÉXICO, companies dedicated to the sale of machinery and spare parts for mining, generating around 150 direct jobs. In 2008, he started the Uva de Altura project, the first vineyards in the region located in Cananea, Sonora. The 4S brand generates more than 100 jobs in the region.

Thanks to his impact on the community and his contribution to the economic development of the region, Jorge Mazón Rubio was the winner of the 2013 EXATEC Merit Award at Campus Sonora Norte, a recognition granted by Tecnologico de Monterrey to professional graduates of excellence. The businessman has been recognized by his society and his family as a leader, entrepreneur, an altruistic person and an example for his community.


Solidaridad Internacional Kanda, A.C. (SiKanda)

Category: Social Entrepreneurship

SiKanda is an organization based in the city of Oaxaca. It is an authorized grantee founded in 2009 by José Carlos León Vargas and Aurelia Annino, two social entrepreneurs who have more than 20 years of experience in sustainable development and social projects in Asia, Europe, Africa and Latin America.

In its beginnings, SiKanda studied various social groups considering their poverty, health, stigmatization, discrimination and female population indices. SiKanda is the first organization in southeastern Mexico that formally collaborates with recyclers and their communities in recognizing their social, economic and environmental contribution to the improvement of their quality of life.

SiKanda is the youngest organization in Oaxaca to have received funding from the European Union. Its experience has made it possible for the organization to work with communities where access to state institutions is not allowed. It introduced the topic of violence and trafficking prevention in areas surrounding garbage dumps. It has also worked with embassies, foundations, and organizations in North America, Europe, Asia, and Africa.

Its team has grown from 2 to 20 people and it has a demonstration center that provides free training to more than 1,000 people each year. It has a Evaluación Filantrofilia (2017-2019): “Level A” (3.21 / 4.00), with a return of $139 pesos for every $1 peso invested, benefiting more than 60,000 people since its foundation.

SiKanda has 5 Cross-Cutting Approaches: Sustainability, Interculturality, Gender Equality, Human Rights and Intergenerationality. Similarly, its projects are divided into 5 Work Areas: Rights and Recyclers, Sustainable Habitat, Communities in Movement, Visible Youth and Equality Paths.



Official observer at the UN Conference on Climate Change COP-16.


Winner in the 7th Call for Social Projects by Pfizer Foundation.


Success story in the book Civil society organizations in Mexico and international cooperation for development: approaches and strategies, Indesol by El Colegio Mexiquense. | Winner of the 2012 Ruby Award by Grupo Soroptimista Internacional Donaji AC., Oaxaca, for their work with women.


Municipal Excellence Award for the National Conference of City Halls (CONAM in Spanish) for its Inclusive Recycling project implemented in Huajuapan de León. | Participant in the National Conference of City Halls (CONAM in Spanish) and at the UN Conference on Local Economic Development in Turin, Italy.


Speaker at the International Conference on Recycling in Latin America carried out at the Autonomous University of Querétaro, Mexico, and at the International Assembly of the ALAS Network (Latin America Social Alternative), in the international Network “Libera” a Colombia.


CEMEFI 2019’s national recognition “Commitment to Others”. | National Award of the 2019 United Nations Development Program (UNDP) “Transforming Mexico from its Local Core.”


The “Young Compass 2020-2024” project begins, in favor of social and labor insertion of youth in Oaxaca and San Luis Potosí, financed by the European Union. | The “EQUAL: access to job opportunities for young women in rural coffee-producing areas 2020-2024” program begins, funded by the US Department of Labor, in collaboration with World Vision Mexico


Hello World, Tecnológico de Monterrey, Campus Estado de México

Category: Student Social Innovation

Hello World is made up of a group of young people committed to innovation, communication and inclusion, who direct their efforts in favor of achieving better conditions for people with hearing disabilities. The goal of Hello World is to apply the development of technology in helping empower and change the lives of the people who are part of this vulnerable group.

The project was born because its members realized that the lack of inclusion of people with hearing disabilities has been a constant in Mexican society, since these people face limitations that prevent them from carrying out activities that may seem daily tasks to others, such as going to the bank, having a medical appointment or taking a class online or in person. However, the problem is not only in disability, but in the lack of tools that enable communication between hearing and non-hearing people.

With this in mind, in 2018 Jairo Enrique Ramírez Sánchez, who is part of Tec de Monterrey’s Leaders of Tomorrow program, and Jesús Miguel Rangel Contreras, two young men from the State of Michoacán, alongside other students, decided to put their knowledge in favor of redirecting the direction of technology towards humanitarian impact. That is how Hello World was born, a social entrepreneurship initiative with the mission of including people with hearing disabilities in society by empowering them through a mobile application that provides them with the necessary tools to facilitate learning processes, reduce communication barriers and increase their autonomy.

When considering the main deficiencies of the existing applications, the team included functions such as the voice-to-text converter, pictogram keyboard, medical assistant and a Mexican sign language interpreter reader is currently in development. The vision of Hello World is to become an inclusive software development company to continue contributing to this social area, which is why the application is the first in a list of developments to offer technology in favor of humanitarian advancement.

Available documents

Get in Touch