- Alliance with Red Bull consists of promotional activities and special products for F1 fans.
- “Acelera y Gana con OXXO” (Accelerate and win with OXXO) contest, will allow you to win Red Bull products and F1 merchandise.
Mexico City, Mexico. November 4, 2021.– During the F1 Mexican Grand Prix (Mexico City Grand Prix), OXXO made an alliance with the Austrian team Red Bull. OXXO logo will appear on cars and clothes of drivers Max Verstappen and Checo Pérez. Also, OXXO customers would be able to take part in promotional activities to win Red Bull products and F1 merchandise.
The 2021 Mexico City Grand Prix would take place on Friday, November 5 through Sunday, November 7 at the Autodromo Hermanos Rodriguez.
The alliance also includes a contest called “Acelera y Gana con OXXO” (Accelerate and Win with OXXO), which consists of buying any Red Bull product in any of the OXXO stores and registering the ticket (WhatsApp Number 722 595 8904). With this, customers can win anything from a Red Bull product to official F1 merchandise.
Thanks to this alliance, a 4 Red Bull pack limited edition is available, which was exclusively for OXXO during August, as well as activations in OXXO stores with dynamics related to F1, various promotions, applicable until November 4, as well as internal competitions for collaborators.
This is not the first time that OXXO and Red Bull have worked together, in 2019 both brands made an alliance during the Mexican Grand Prix.
Checo Pérez enters the Mexican Grand Prix with 150 points, located in 4th in the F1 standings, 35 points behind Finnish driver, Valtteri Bottas, a member of the Mercedes team. Checo will look for a chance of a podium finish, to consolidate the first position of his teammate Max Verstappen, who remains in the first position.
About FEMSA
FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, it is a shareholder of HEINEKEN, a company present in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indices that evaluate its performance in sustainability.
About FEMSA Comercio
FEMSA Comercio is a company that generates economic and social value in the countries where it has a presence. It operates different retail chains of small-format stores in Mexico, Colombia, Chile, Peru and Ecuador, among which are the OXXO stores, YZA, Farmacon, Moderna, Cruz Verde, Fybeca and SanaSana pharmacies, and the Maicao beauty stores. It also operates service stations under the OXXO GAS brand. Through its business units, FEMSA Comercio employs more than 198,000 employees and serves more than 13 million consumers every day.