More than 380 teenagers participated in the OXXO-DIF Soccer Cup "Planting Values, Uniting Families" - FEMSA
Press Release

More than 380 teenagers participated in the OXXO-DIF Soccer Cup “Planting Values, Uniting Families”

Cancun, Quintana Roo, Mexico. July 16, 2019.– For four months, more than 380 young people from 32 teams of the under-15 and under-17 categories participated in the OXXO-DIF Soccer Cup “Planting Values, Uniting Families”, which came to an end last Sunday.

Competitors from the Regions 103, 104, 105, 247, 248 Bonfil and Valle Verde from the municipality of Benito Juarez had the opportunity to participate in the men and women soccer tournament, which helped them promote their discipline and encouraged them to become champions.

The tournament was made possible thanks to OXXO’s contribution, who donated uniforms, sports equipment, prizes, advertising, among other things. The municipality of Benito Juárez lent the Intituto del Deporte’s sports courts so that the tournament could take place and the Andrés Quintana Roo stadium for the inauguration. It also provided support with logistic aspects and the promotion of the tournament.

The tournament ended with a closing and award ceremony in which María Elena H. Lezama Espinosa, Municipal President of Benito Juárez; Carlos Bracamontes, former Chivas player; and three players from the Pioneros de Cancún team handed out the medals and trophies to the winners.

“The joint work achieved today between the municipality, DIF Benito Juárez and OXXO in favor of sport for young people has created opportunities to distract them from leisure and crime. By working together with socially responsible companies and the municipality, we promote healthy environments for young people, which undoubtedly help to rebuild the social fabric in our municipality. Cancun, land for all!”, said María Elena H. Lezama Espinosa, Municipal President of Benito Juárez.

Each winning team received a check for $20,000.00 pesos (MXN). In addition, trophies of first, second and third places were awarded, as well as recognitions to the best scorers, goalkeepers and coaches of the tournament.

During the event, Juan de Vere Rangel, Manager of OXXO Plaza Cancún, said that OXXO invests in sports promotion activities as part of its sustainability strategy, which seeks to have a positive impact in the communities in which OXXO has a presence. Other social impact actions include the rehabilitation of public spaces, volunteering in environmental matters, the operation of the Labor Training Center for people with disabilities in Cancun, and the operation of OXXO’s Customer Rounding Program.

In addition to this tournament, as part of its sustainability strategy, this July OXXO began with the rehabilitation of two parks: Kabah and Ombligo Verde Cancun, with the aim of continuing to encourage physical activity and recreational spaces suitable for the community.

Through these actions, OXXO reiterates its commitment to the municipality of Benito Juárez and the state of Quintana Roo, by contributing through programs that improve the social and economic conditions of the communities where it operates.


FEMSA is a leading company that generates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, it is a shareholder of HEINEKEN, a company present in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. Through its Business Units, it employs approximately 300 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indices that evaluate its performance in sustainability.

FEMSA Comercio

FEMSA Comercio operates several retail chains of small format in Mexico, Chile and Colombia. Among them are the OXXO stores, the pharmacies YZA, Moderna, Farmacon and Cruz Verde, and Maicao beauty stores. It also operates gas stations under the OXXO GAS brand, as well as Doña Tota fast-food restaurants. Through its different formats, FEMSA Comercio serves more than 13 million consumers every day.

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