FEMSA-Luis Barragan House and Studio Stay Begins with “Fetishist Barragan” Exhibition - FEMSA
Press Release

FEMSA-Luis Barragan House and Studio Stay Begins with “Fetishist Barragan” Exhibition

Mexico City, January 27th, 2016.– FEMSA and Luis Barragan House and Studio present their Stay, a new cultural and artistic platform that offers a contemporary dialogue with the historical context of the house, as well as the legacy of one of the most prominent architects of the twentieth century. 

Eugenia Braniff and Patrick Charpenel will be in charge of carrying out the curatorial program of the project, which will consist of a series of exhibitions, interventions, performances, publications and academic and educational activities that will take place throughout 2016. 

“This project will allow Luis Barragan House and Studio to explore new exhibition formats, with an emphasis on keeping the historic value of space intact, while inserting itself into new dialogues in the current cultural context”, said Luis Barragan House and Studio’s Director, Catalina Corcuera.

The first exhibition is called “Fetishist Barragan” and consists of a selection of works from FEMSA Collection, one of the most outstanding collections of modern and contemporary art in the continent. Curated by Willy Kautz, the exhibition has 24 works by distinguished artists such as Frida Kahlo, Gego, Francis Alÿs, Manuel Álvarez Bravo, Carlos Cruz-Diez, Eduardo Terrazas, Juan O’Gorman and Francisco Toledo, among others; as well as an unpublished creation by Mexican artist Jorge Satorre.

“We are proud to work with Luis Barragan House and Studio through this exhibition that will expand the cultural offer of the country. We are convinced that this initiative will allow us to strengthen ties between artists, curators and the general public, thus promoting the development and promotion of culture and art in our communities”, said FEMSA Cultural Program Manager, Rosa María Rodriguez Garza.

By presenting a selection of FEMSA Collection’s paintings, sculptures and photographs, “Fetishist Barragan” addresses the architecture of Luis Barragan House and Studio from its decorative objects. The pieces are arranged in areas of the house that make up the housing intimate space, the garden and the studio. The exhibition highlights the concept of fetish through its relationship with artifacts, religious elements, reflective spheres and pictorial works that have inhabited the house since Barragan himself made use of it, inviting the public to reflect on the symbolic nature of these items.

The exhibition will be open from January 28th to April 3th, 2016. If anyone wished to get more information, they can visit the website: www.estanciafemsa.mx. Those interested in attending and enjoying the exhibition must request access by appointment.

List of artists: 
•    Jennifer Allora & Guillermo Calzadilla 
•    Lola Álvarez Bravo
•    Manuel Álvarez Bravo
•    Francis Alÿs
•    Claudio Bravo
•    Lygia Clark
•    Carlos Cruz-Diez
•    José Feher
•    Leonor Fini
•    Gego
•    Frida Kahlo
•    Wifredo Lam
•    Ana Mendieta
•    Juan O’Gorman 
•    Roberto Montenegro 
•    César Paternosto
•    Patrick Pettersson Becerra
•    Liliana Porter
•    Paula Santiago
•    Jorge Satorre 
•    Jesús Rafael Soto 
•    Eduardo Terrazas 
•    Francisco Toledo – Joaquín Torres García

Media Contact:
Sofía Provencio 

General Francisco Ramírez 12-14
Miguel Hidalgo, Ampliación Daniel Garza
Zip Code 11840, Ciudad de México, D.F.

Contact for appointments:
Tel. +52 (55) 5515-4908 // +52 (55) 5272-4945

Visits schedule:
Monday through Friday 10:00 am to 5:00 pm
Saturday and Sunday 10:00 am to 1:00 pm

General admission cost:
$200 pesos
$100 pesos for Mexican students, teachers and seniors 

Social Networks:
Twitter: @EstanciaFEMSA
Facebook: /EstanciaFEMSA
Instagram: EstanciaFEMSA


About FEMSA Collection

FEMSA Collection has been recognized as one of the most important private collections in Latin America, it contains over a thousand works of diverse artisitic manifestations such as painting, sculpture, drawing, graphics, photography, installation and video, and offers a tour of Latin America’s Modern and Contemporary Art with an emphasis in Mexican artistic expressions. FEMSA Collection was born in 1977 as part of the company’s commitment to the integral development of its workers, their families and the communities where they develop. Its works show the evolution, plurality and richness of the Latinamerican Art in the 20th century. Through an active schedule of itinerant exhibitions, FEMSA shares its Collection with the most diverse communities in Mexico and abroad, fulfilling in this manner its mandate to promote interest in art and complement its historic efforts to boost education in its diverse facets.


FEMSA is a leading company participating in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the worlds leading brewers with operations in over 70 countries. FEMSA participates in the retail sector with FEMSA Comercio, which operates various small-format chain stores including OXXO. Through FEMSA Negocios Estratégicos, the company offers logistic services, point-of-sales cooling solutions, and plastic solutions for FEMSA’s companies and external customers.

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