FEMSA Collection presents the virtual conversation "Building a Voice with Stories: a Talk with and from Women" at the 48th Cervantino International Festival (FIC in Spanish) - FEMSA
Press Release

FEMSA Collection presents the virtual conversation “Building a Voice with Stories: a Talk with and from Women” at the 48th Cervantino International Festival (FIC in Spanish)


  • During the festival one of the discussed topics will be that of equal opportunities for women in the art industry.
  • For the first time ever, the FIC’s program will be presented virtually.
  • The online chat will air on October 13, at 6:00 p.m.

Guanajuato, Guanajuato, Mexico. October 13th, 2020. – For the sixth time, FEMSA Foundation’s Cultural Program will be a part of the International Cervantino Festival (FIC in Spanish), which this year will be held virtually. Thus, on Tuesday, October 13th, FEMSA Collection and the State Institute of Culture of Guanajuato will present the discussion ‘Building a Voice with Stories: A Talk with and from Women’, which will be broadcasted live on the official platforms of the Festival and through its YouTube channel. The event will be free for all audiences and no prior registration will be necessary.

“The talk will be a space to reflect on the asymmetric structures that persist in the sector and that have been an obstacle for several generations of female creators. By making their stories visible, we want to acknowledge the coexistence of multiple experiences and show the collective power of their voices”, said Rosa María Rodríguez Garza, Manager of the FEMSA Foundation’s Cultural Program.

This virtual dialogue, which seeks to share and learn more about equal opportunities for women in the art field, will feature the participation of Mónica Mayer, artist; Abril Zales, curator; and Isabel Zapata, writer. Rocío Corona, historian and professor at the University of Guanajuato, will serve as moderator. The event is offered as a preamble to the next edition of the International Cervantino Festival, whose theme will be ‘Diversity and Inclusion’ and which will have Cuba and Coahuila as guest country and state. The professionals who participate in the discussion have an extensive and recognizable journey in the cultural field, establishing themselves as pioneers in the practices they carry out every day.

Abril Zales has a degree in Visual and Media Arts from CEDIM in Monterrey. She has also managed projects in Mexico, France and Spain, and has been part of different self-managed groups in Monterrey. She is also a professor at the UANL School of Visual Arts in Monterrey and Director and Curator of the La Cresta space.

Mónica Mayer studied Visual Arts at the National School of Plastic Arts at UNAM and a has a Master’s Degree in Sociology of Art at Goddard College. She participated for two years in the Feminist Studio Workshop in Los Angeles, California. She is also one of the pioneers of the systematic practice of feminism in art in Mexico and is a member of the National System of Art Creators.

Isabel Zapata studied Political Science at ITAM and Philosophy at the New School for Social Research in New York. She is co-founder of Ediciones Antílope and author of the books ‘The nights are like this’ (Broken English, 2018), ‘Empty pool’ (Argonáutica, 2019) and ‘A whale is a country’ (Almadia, 2019).

Rocío Corona has a Bachelor’s Degree in History from the University of Guanajuato. She is currently a Ph.D. candidate in History from the National Autonomous University of Mexico (UNAM), and is part of the Seminar of Sociocultural History of Transgression of the Institute of Historical Research of the UNAM and of the Seminar of History of Justice in Mexico XIX-XX Centuries, of the San Luis School. As of October 14, the virtual talk will be available on the YouTube channels of the Guanajuato State Institute of Culture and of FEMSA Collection, as well as on the ‘Contigo en la Distancia’ platform of the Ministry of Culture.

FEMSA Foundation’s Cultural Program participates in the International Cervantino Festival with the purpose of creating a contextual program that allows for the elaboration of other narratives from the arts. Their participation in the event aims to provoke critical and reflective experiences in different latitudes through an active program of exhibitions and various initiatives aimed at creating connections with cultural and educational institutions.

The Program aims to contribute to a greater knowledge and appreciation of modern and contemporary Latin American art through a program of exhibitions and various artistic initiatives.

For more information visit the social networks on Facebook: (@Cervantino), (@InstitutoEstataldelaCulturadeGuanajuato), (@FundacionFEMSA) and (@ColeccionFEMSA); Twitter: (@cervantino), (@IECGuanajuato), (@FundacionFEMSA) and (@FEMSAColeccion); Instagram: (@cervantino) and (@coleccionfemsa); YouTube: (cervantinofestival) and (Colección FEMSA). The official websites are the following: festivalcervantino.gob.mx, contigoenladistancia.cultura.gob.mx, cultura.guanajuato.gob.mx, fundacionfemsa.com, coleccionfemsa.com; follow the conversation through #CervantinoEsContigo and #ElEspacioQueNosUne.


FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, it is a shareholder of HEINEKEN, a company present in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indices that evaluate its performance in sustainability.

About FEMSA Foundation

We make a better future for all by working in three strategic areas: the promotion of efficient resource management for sustainable development, the promotion of the integral development of early childhood and the dissemination of Latin American art and culture. For more information, visit us at www.fundacionfemsa.org or follow us on Facebook (/ FundacionFEMSA) and Twitter (@FundacionFEMSA).

About FEMSA Collection

For over 40 years, FEMSA Collection has sought to preserve, document, consolidate, promote and disseminate modern and contemporary Latin American art. Established in 1977 as part of the company’s commitment to the integral development of its workers, families and their communities, it is currently recognized as one of the most important corporate collections worldwide. Its collection, consisting of more than 1200 works, offers a tour that illustrates the evolution, plurality and richness of artistic production in Latin America during the twentieth and twenty-first centuries. Through an active program of exhibitions, individual loans for works, publications and various academic and educational activities, FEMSA shares its Collection with the most diverse communities in Mexico and abroad, fulfilling its goal of promoting the dissemination of culture and the promotion of artistic appreciation. The FEMSA Collection is part of the FEMSA Foundation, which create positive impacts on people and communities through social investment projects for sustainability.

Available documents

Get in Touch

Hanako Taniguchi
Press Relations at FEMSA
+52 (55) 5249-6820

Oscar F. Martínez
Press Relations at FEMSA
+52 (81) 8318-1863