Press Release

Cuartel del Arte opens the exhibit Latin America/ Plastic Diversity. FEMSA Collection

Pachuca de Soto, Mexico, April 1, 2015. – FEMSA Collection presents 42 works of Latin American artists in the exhibit Latin America/ Plastic Diversity. FEMSA Collection, which opened on Tuesday March 31 at 6:30 PM at El Cuartel del Arte; the exhibition will remain open to the public until June 28, 2015.

The exhibit takes place thanks to the efforts made by the Government of the State of Hidalgo, through the State Council for Culture and Arts of Hidalgo (Cecultah), and FEMSA, with the support of OXXO. 

It consists of works created by artists from Argentina, Colombia, Cuba, Guatemala, Mexico, Uruguay, and Venezuela in addition to artists from Canada, Spain, England, and Italy residing in Mexico.  

The exhibit contains diverse techniques such as drawing, sculpture, graphic, photography, and painting.

It includes self-portraits of Roberto Montenegro, Rufino Tamayo, and Juan Soriano, as well as abstract works from Manuel Felguerez, Vicente Rojo, Francisco Matto and the sculptures of Edgar Negret and Julio Le Parc; these are just some of the works in the exhibition, which aims to offer a landscape of the varied approaches to Latin American art.

The exhibit is divided in three core themes: Figuration, Transition, and Geometrism. The artists offer a tour of the prevailing trends of their times, wishing to show the citizens of the State of Hidalgo, on this occasion, a way to look at their own reality – not only their geographical reality, but also their ideological and mainly the aesthetic reality. “FEMSA Collection is glad to arrive in Pachuca for the first time while maintaining our purpose of boosting education through the promotion of culture and arts. With its program of itinerant exhibits, FEMSA shares its collection both domestically and internationally. We thank the Government of Hidalgo, and the State Council for Culture and Arts of Hidalgo, for their invaluable support in sharing with the public a portion of the great richness of art produced in Latin America by renowned artists,” said Rosa Maria Rodriguez, Manager of FEMSA’s Cultural Program. 

Jose Vergara, Managing Director of Cecultah, stated that this new exhibit adds to other important exhibitions presented by El Cuartel del Arte, where both the citizens of Hidalgo and visitors from other states have had the chance of appreciating the world’s plastic diversity and some of the best Mexican pictorial expressions.

Vergara highlighted that thousands of people have visited El Cuartel del Arte – the most important art gallery in the state of Hidalgo – to appreciate its exhibitions, “one of the main features of this space is that it offers free admission to all visitors.” 

“OXXO is proud to welcome the exhibit Latin America/ Plastic Diversity. FEMSA Collection, since one of our commitments is to generate social value for the communities where we are present; on this occasion, we linked our efforts with the Government of the State of Hidalgo to promote art, fostering an interest and curiosity to learn more about artistic creation,” said Ruben Muñoz, FEMSA Comercio’s Manager for the Pachuca Region. 

FEMSA Collection is one of the most important private collections in Latin America; it currently has more than 1,200 works in different artistic expressions such as painting, sculpture, drawing, graphic, photography, video, and installation. 

If you wish to download images from this exhibit, please visit: 


About FEMSA Collection

FEMSA Collection is regarded as one of the most important private collections in Latin America; it has over 1,200 works from diverse artistic expressions such as painting, sculpture, drawing, graphic, photography, and installation. It offers a tour of Latin America’s modern and contemporary art, with an emphasis on Mexican Art. FEMSA Collection was born in 1977 as part of the company’s commitment to the comprehensive development of its employees, their families, and the communities where they grow. The works in the Collection depict the evolution, plurality, and richness of Latin American Art throughout the twentieth century. FEMSA shares its Collection with the most diverse communities in Mexico and the world through an active program of itinerant exhibitions, thus fulfilling its goal of promoting interest in arts while supplementing its historical efforts to boost education in its different facets.


FEMSA is a leading company that participates in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the worlds leading brewers with operations in over 70 countries. FEMSA participates in the retail sector with FEMSA Comercio, which operates various small-format chain stores including OXXO, the largest and fastest growing in Latin America. These operations receive support from FEMSAs Strategic Business Unit.

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