ChildTech Challenge’s Startup Winner will Help Protect the Rights of Children in Chile - FEMSA
Press Release

ChildTech Challenge’s Startup Winner will Help Protect the Rights of Children in Chile


  • BRAVE UP! won the challenge created by Impactus Ventures to develop a technological project that helps protect the rights of children and adolescents in Chile through Fundación Para la Confianza.

 Santiago de Chile, Chile. October 19, 2021. – Various studies have shown that the physical and psychological well-being of children and adolescents is essential for them to reach their full potential. Therefore, various entities, both public and private, have begun to invest in its care and protection. This is not only because it improves their quality of life, but also because it benefits society in general, as it drives economic growth in the long term.

“This virtuous circle has caused a number of startups worldwide to develop childtech with social impact. This means that there is an interest in creating this type of technology, and also in investing in projects that create social impact through innovative solutions. This is why at Impactus Ventures we wanted to strengthen the link between both worlds and become a bridge for social innovation”, said Ignacia Donoso, Project Director at Impactus Ventures.

It is for this reason that they created a global initiative called ChildTech Challenge, which aims to stimulate innovation and positively impact the development of children in Latin America. In this first version, four institutions reached the final stage and the winner of the contest in the category “Protection and mental health” was BRAVE UP, who in addition to obtaining a prize of USD $30,000, will carry out its project in partnership with Fundación Para la Confianza. This organization turned out to be a pioneer in Latin America and is very happy to have achieved this triumph.

“We have been working in school harmony for years, and we are very happy to have received this award because it motivates us to continue promoting the care of children in Latin America. We will implement the use of our platform in different educational communities, where we will deliver relevant data and activate the BRAVE UP Mode!, where students who are victims and witnesses of violence will be able to report it; a year later we will measure the impact this type of technology had”, said Álvaro Carrasco, Founder of Brave Up!

This call was created by Impactus Ventures in alliance with FEMSA Foundation, Amalfi investment company, IDB Lab and Mustakis Foundation +Global. The solutions will be implemented in Chile as the first stage, with the idea of scaling them to other countries in the region so that children and adolescents can have better opportunities, fulfill their dreams and reach their maximum potential.



 FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, as the second largest shareholder of HEINEKEN, one of the world’s leading beer companies with a presence in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. FEMSA also participates in the cleaning products and consumables distribution industry in the United States. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indexes that evaluate its performance in sustainability.

 About FEMSA Foundation

In FEMSA Foundation our goal is to create positive impacts on people and communities through social investment projects for sustainability. We make a better future for all by working in three strategic areas: the promotion of efficient resource management for sustainable development, the promotion of the integral development of early childhood and the dissemination of Latin American art and culture. For more information, visit us at or follow us on Facebook (/ FundacionFEMSA) and Twitter (@FundacionFEMSA).

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