- Students from 308 schools managed to collect more than 114 tons of PET during the four month long contest.
- Coca-Cola FEMSA’s goal for 2020 is to integrate 25% of recycled or renewed material to their PET packaging.
Tultitlan, State of Mexico, February 19, 2016.- Coca-Cola FEMSA awarded the winners of the Recycling Olympics ¡I Recycle!, in which more than 90,000 students participated and managed to collect more than 114 tons of PET. This contributes to promoting a culture of recycling and to raise awareness of the importance of emptying, crushing, covering and depositing the PET bottles in containers or garbage cans to be properly processed.
Students from more than 300 educational institutions, from kindergarten through university, participated during the Recycling Olympics ¡I recycle! The students of each institution worked together to collect as much PET as possible in order to obtain an award in one of the two categories available in the contest: 1) Total Amount, which rewards the schools that collect the most PET during the competition; and 2) Per-Capita, which provides incentives to the schools that collect more PET bottles per student.
“In Coca-Cola FEMSA we are fully committed to the care and preservation of the environment. For this reason, we have a sustainability strategy formed by actions that aim to positively transform the communities in which we operate, like efficient waste management and recycling, which contributes to the mitigation of carbon emissions into the atmosphere and the improvement of the urban landscape of communities”, said the Director of Corporate Affairs of Coca-Cola FEMSA Mexico and Central America, Armando Leyva Mondragón.
The winning schools in this year's Recycling Olympics ¡I recycle!, who received prizes such as computers, video projectors, air conditioners, bicycles and furniture made of PET are:
CATEGORY: TOTAL QUANTITY
Esc. Sec. Ofi. No. 0467 "Lic. Adolfo López Mateos" 18,678 kg
Esc. Preparatoria Oficial No.29 7,742 kg
Esc. Sec. No. 0397 “Lic. Jesús Reyes Heroles” 5,051 kg
CBT Gabriel V. Alcocer 4,633 kg
Secundaria No. 119 "Laura Méndez de Cuenca" 3,542 kg
Tele Secundaria "Juan Rulfo" 136 kg by student
Primara Enrique C. Rebsamen 66 kg by student
Preescolar Profa. "Eva Sámano de López Mateos" 58 kg by student
Esc. Sec. Ofic. No. 0547 "Dr. Gustavo Baz Prada" 34 kg by student
CBT No. 2 Villa Victoria 29 kg by student
To complement this project, Coca-Cola FEMSA has a recycling plant called Mexican Recycling Industry (IMER), which recycles PET bottles to generate the same material with alimentary grade for Mexico and Latin America.
One of Coca Cola FEMSA’s priority is to reduce the amount of the waste they generate, as well as promoting the culture of recycling and increasing the efficiency of the materials used in their processes. In 2014, the Zero Waste Plant program was launched, which establishes different actions to improve the environmental management of waste in the manufacturing operations of Coca-Cola FEMSA. The first plant to obtain this category was the Toluca Plant, and in 2015, Coatepec, Morelia, León, Cuautitlán, Reyes, Altamira and Ojuelos’s Plant also joined in.
About Coca-Cola FEMSA
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, the state of Paraná, part of the state of Goias, part of the state of Rio de Janeiro and part of the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas) and Philippines (nationwide), along with bottled water, juices, teas, isotonics, beer, and other beverages in some of these territories. The Company has 64 bottling facilities and serves more than 346 million consumers through close to 2,900,000 retailers with more than 120,000 employees worldwide.
FEMSA is a leading company participating in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. FEMSA participates in the retail sector with FEMSA Comercio, which operates various small-format chain stores including OXXO. Through FEMSA Negocios Estratégicos, the company offers logistic services, point-of-sales cooling solutions, and plastic solutions for FEMSA’s companies and external customers.