After delivering a year of exceptional growth in 2024, we faced a more complex environment marked by slower demand, higher costs, and uneven markets. Despite these challenges, our teams delivered solid results by staying focused on what matters most: serving our customers, operating efficiently, and implementing our strategic priorities with discipline.
This year also marked an important moment of change in our leadership. After years of preparation and a thoughtful succession process, we began a transition that reflects the same discipline and long-term vision that have always guided FEMSA. This transition is not a change in direction or strategy. It represents the natural evolution of our leadership, ensuring continuity of the principles and values that define us: integrity, transparency, humility, accountability, and a commitment to creating long-term value.
We look to the future with optimism, confidence, and a clear sense of responsibility. Our journey forward will be defined by the ability to think in decades while acting in days: staying grounded in a long-term vision, while moving with urgency and conviction in the present. As we celebrate 135 years of history, we do so with an exceptional team, a sound strategy, and values that have stood the test of time. Together, we are ready to build the next chapter of FEMSA’s history and continue creating sustainable value for the decades ahead.