- The store offers comprehensive refrigeration solutions to equip businesses.
- It has a cold room on display so that customers can learn about the products and make a better decision.
Monterrey, Nuevo Leon, Mexico. May 26, 2021. – Imbera launched Imbera Market in Nuevo León, the brand’s first official physical store in Mexico, which offers comprehensive refrigeration solutions for business equipment.
The store displays products for preservation (refrigerators, freezers, and cold tables and cabinets), processing (slicers, meat grinders, saws, blenders and turbo blenders, mixers and kneaders, vacuum packers, belt conveyors, accessories, sieves, and blades), and weighing (commercial and receipt scales). Also, tailor-made projects are carried out for each client.
“Imbera’s experience of 80 years has made us grow and has allowed the opening of Imbera Market’s first branch. Here, we gather all our products to equip the businesses of leading brands, all in one place. Our facilities also have a cold room on display so that customers can know every detail of our products and thus make the best decision”, said Jesús Rodríguez, Manager of AlPunto Stores.
Customers will be able to visit this new concept at Calzada Francisco I. Madero, Oriente 602 Centro, Monterrey. Its service hours are from Monday to Friday from 09:30 to 18:00, and Saturdays from 09:00 to 14:30. The main goal is to offer high quality equipment at competitive prices, and to provide the best customer service so that we can become a nationally recognized chain of stores.
Imbera Market joins the 13 existing branches of Cooking Depot, present in the states of Nuevo Léon, Chihuahua, Coahuila, Quintana Roo, Chiapas, Tabasco and Puebla.
Imbera is a company with an international presence that has been dedicated to the design, development and manufacture of commercial chillers and freezers since 1941. Currently it has three production plants in Mexico, Colombia and Brazil, as well as manufacturing alliances in Argentina, Turkey and Pakistan and sales offices in 14 countries. Its products are exported to 53 nations.
It is also the first company in the American continent, and the first in its industry worldwide, to obtain the One Planet Living® distinction aimed at improving the conditions of its employees, the community and the planet.
Proof of this is that it has made efforts so that 90% of its production uses natural refrigerant gases (hydrocarbons) that do not affect global warming, with the goal of reaching a 100% in 2021. It is also the only company in the industry with product designs that promote the circular economy, and its 2023 goal is that 85% of its components can be reused for a second life in new refrigerators.
One of its other innovations is the implementation of communication technologies with the refrigerators at points of sale, through Imbera Link. Imbera has put this technology at the service of the community, as it currently has a pilot program, developed alongside HEINEKEN México, Coca-Cola FEMSA and the government of Querétaro, to provide free internet to 17 rural towns in Querétaro, starting with the installation of 30 coolers with WiFi devices in 30 ‘neighborhood stores’ to reduce the digital divide in Mexico and offer connectivity in rural areas of the country.
FEMSA is a leading company that creates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in retail trade through FEMSA Comercio, which includes the Proximity Division and of which OXXO, a chain of small format stores, is a part of. It also has a Health Division that includes pharmacies and related activities as well as a Fuel Division that operates the service stations chain, OXXO Gas. In the beverage industry it operates Coca-Cola FEMSA, public bottler of Coca-Cola products; in the beer sector, as the second largest shareholder of HEINEKEN, one of the world’s leading beer companies with a presence in more than 70 countries. Additionally, through FEMSA’s Strategic Businesses Business Unit, it offers logistics services, point-of-sale refrigeration solutions and plastics solutions to FEMSA companies and external clients. FEMSA also participates in the cleaning products and consumables distribution industry in the United States. Through its Business Units, it employs approximately 320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Mexican Stock Exchange Sustainable IPC, among other indexes that evaluate its performance in sustainability.
About FEMSA Strategic Businesses
FEMSA Strategic Businesses is a group of companies made up by Solistica, which offers logistics services, and AlPunto, which provides refrigeration solutions at point of sale, manufacturing of equipment services for the processing, preservation and weighing of food, and plastics solutions to FEMSA companies and external clients, through AlPunto Food Service (Imbera-Torrey), REPARE, Cooking Depot and PTM. It has more than 29,000 employees.