FEMSA Foundation presents materials with practical advice about childhood development at home, hygiene and self-care during the pandemic - FEMSA
Press Release

FEMSA Foundation presents materials with practical advice about childhood development at home, hygiene and self-care during the pandemic


  • The materials consist in a manual for parents with advice to live positively while spending time with their family and promote the development of their children, as well as a blog with contents about hygiene, self-care, physical activities for the family and ideas to play with their children at home.
  • The tools, available on www.fundacionfemsa.org, offer techniques to be in the present and to make the most of our time, as well as content to create learning spaces at home and hygiene recommendations for the entire family.

Monterrey, Nuevo Leon, Mexico. April 29th, 2020.– FEMSA Foundation created the manual for parents “Practical Advice to Play and Live together at Home”, as well as the blog “#JuntosEnCasa: consejos en respuesta al COVID-19” (#TogetherAtHome: Advice in Response to COVID-19”), with recommendations and practical activities for parents and children to keep a life balance while staying at home due to the COVID-19 pandemic.

The current situation requires of practical measures to maintain balance at home and continue progressing as a family. Collective measures are also necessary to be able to emerge as resilient communities. These materials are initiatives of FEMSA Foundation as a response to COVID-19 to accompany everyone and give them useful tools, whether they are working from home or going to their workplaces, personally caring for their children or supported by a carer.

The manual “Practical Advice to Play and Live together at Home” is a guide to be at home in an organized way, with more than 20 activities that spark the development of children and also favor a moment of amusement and rest for parents. In it general recommendations are included such as establishing routines with children, accept and talk about emotions and organize the home environment by assigning spaces for work, play and relaxation. Amongst the contents of the manual there are links to videos of ¡Listos a Jugar! (Ready to play!) to enjoy and learn with the adventures of Sesame Street’s characters. The manual also includes activities of Jugando en Colectivo (Playing together) developed with the Collective Early Childhood, of which FEMSA Foundation is part along with Cinepolis Foundation, LEGO Foundation, Televisa Foundation and CMR Foundation.

Meanwhile, the blog “#JuntosEnCasa: consejos en respuesta al COVID-19” (#TogetherAtHome: Advice in Response to COVID-19”) is a collection of more than 40 useful tools and contents of relevant subjects to face the current situation, such as hygiene practices focused on washing hands, activities to accompany parents in the process of working from home while they take care of their children and methods to be present and take advantage of time to the fullest. This blog is evolving and every week new contents can be found.

The manual for parents and the blog #TogetherAtHome are part of the initiatives that FEMSA Foundation is developing in response to the pandemic of COVID-19, aiming to promote the creation of sustainable communities. In 2019, FEMSA Foundation benefitted more than 35 million people directly and indirectly in 294 communities of Latin America through its action axes: Sustainable Development, Early Childhood Development and FEMSA’s Cultural Program.


FEMSA is a leading company that generates economic and social value through enterprises and institutions and aims to be the best employer and neighbor of the communities where it is present. It participates in retail trade through FEMSA Comercio, which englobes the Proximity Division, a chain of small stores of which OXXO is a part; a Health Division which includes pharmacies and related activities; and a Fuel Division that operates the OXXO GAS chain of service stations. In the beverage industry it operates Coca-Cola FEMSA, a public bottler of Coca-Cola products; and in the brewer sector it is a stockholder of Heineken, a Company present in more than 70 countries. Additionally, through Strategic Businesses FEMSA, it offers logistics services, refrigeration at selling points and plastic solutions to FEMSA companies and external clients. Through its Business Units it employs approximately 300 thousand collaborators in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the FTSE4Good Emerging Index and the Sustainable Prices and Quotation Index of the Mexican Stock Market, among other indexes that evaluate its performance in sustainability.

About FEMSA Foundation

Since eleven years ago, FEMSA Foundation generates positive impact in people and communities through social investment projects for sustainability. We seek to ensure water safety and the sustainable use of water in Latin America and we take action to help early childhood development. We have also incorporated the diffusion of Latin American art and culture through the Cultural Program FEMSA. For further information visit the website www.fundacionfemsa.org or follow us on Facebook (FundacionFEMSA) and Twitter (@FundacionFEMSA).


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Hanako Taniguchi
Press Relations at FEMSA
+52 (55) 5249-6820

Oscar F. Martínez
Press Relations at FEMSA
+52 (81) 8318-1863