- Its history began in November 1890, with a group of visionary businessmen who founded the Cuauhtémoc Brewery with only 72 employees in Monterrey.
- The company is currently focused on the FEMSA Forward strategy announced in 2023, which focused on maximizing long-term value creation by focusing on retail and beverage and Spin’s digital ecosystem.
Mexico City, Mexico. November 9, 2025 – FEMSA celebrates 135 years of history, innovation and commitment to Mexico. What began in 1890 with the founding of the Cuauhtémoc Brewery in Monterrey, has become a story of business vision that has accompanied the industrial, commercial and social development of the country, being a global player that combines economic growth with social responsibility and sustainability, reaffirming its purpose of creating value for people. communities and the planet.
Its history began in November 1890, with a group of visionary businessmen who founded the Cuauhtémoc Brewery, in Monterrey, with only 72 employees. Over time, it became FEMSA, a company with a firm commitment to human and labor rights, which is positioned as one of the largest Latin American employers, since more than 392 thousand people collaborate in its business units in 18 countries in the Americas and Europe.
“At FEMSA, we believe that true business success lies in putting people at the center: generating quality jobs, offering real opportunities for growth, and being a social ladder that drives stories of progress. We are driven to take care of our people, our communities and the planet; That’s why we’re moving toward more sustainable operations, with renewable energy and responsible practices, while keeping alive the legacy of our founders: being good neighbors, good employers, and good partners. That reputation built on facts is what will allow us to continue growing and creating value for many years to come,” said Jose Antonio Fernández Garza-LagĂĽera, CEO of the company.
Over the decades, FEMSA has built its trajectory on key milestones: in the eighties, it consolidated its position with the merger of CervecerĂa CuauhtĂ©moc and CervecerĂa Moctezuma, and set a new course by focusing on beverages, trade and logistics; in the nineties, the company underwent a decisive transformation by expanding its presence in Latin America and consolidating itself as a leading bottler of Coca-Cola. The expansion of OXXO redefined local commerce in Mexico and the region, while the creation of FEMSA Logistics, then Solistica and OXXO Gas diversified its portfolio.
In addition to these businesses, the acquisitions of pharmaceutical groups, leading pharmacy operators in South America and Mexico; the acquisition of Valora, a leading platform in the foodvenience market with convenience and food stores in Switzerland, Germany, Austria, Luxembourg and the Netherlands and the arrival in the United States with the purchase of the retail operation, which includes 249 convenience stores located mainly in Texas.
Currently, the company is focused on the FEMSA Forward strategy announced in 2023, which focused on maximizing long-term value creation by focusing on Spin’s retail, beverages and digital ecosystem, for which very clear capital allocation goals were set, divesting nearly $11 billion in assets in the last 36 months. strengthening its commitment to sustainability and innovation, promoting the use of renewable energies and financial inclusion.
“Over the past few years, we have made significant progress driven by the vision, courage and strategic clarity of those who came before me and led a powerful transformation, streamlined our portfolio and positioned FEMSA to compete with greater focus and strength. I’m in favor of thinking in decades while acting in days, balancing a long-term view on value creation with a sense of urgency, this requires us to methodically consider our strategy, making sure we don’t mortgage our future for short-term fixes and gains at the expense of our long-term growth and competitive position.” Fernández Garza-LagĂĽera concluded.
With 135 years of history, FEMSA redoubles its commitment to innovation, digitalization, responsible expansion and the strengthening of its organizational culture, with the awareness that being faithful to its values can generate a positive impact for its employees, partners and customers in Mexico and in the countries in which it has a presence.
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About FEMSA
FEMSA is a company that generates economic and social value through companies and institutions and seeks to be the best employer and neighbor of the communities where it has a presence. It participates in the retail industry through the Proximity Americas Division, which includes OXXO, a chain of small-format stores, and other related retail formats, and Proximity Europe, which includes Valora, our European retail unit that operates convenience stores and foodvenience. In retail trade, FEMSA also participates through the Health Division, which includes pharmacies and related activities; And in Spin, which includes Spin by OXXO and Spin Premia, among other digital financial services initiatives. Coca-Cola FEMSA, the world’s largest bottler of Coca-Cola products by sales volume, participates in the beverage industry. Through its Business Units, it employs more than 392 thousand employees in 18 countries. FEMSA is a member of the Dow Jones Best-in-Class World Index and the Dow Jones Best-in-Class MILA Pacific Alliance Index, both of S&P Global; FTSE4Good Emerging Index; MSCI EM Latin America ESG Leaders Index; S&P/BMV Total Mexico ESG, among other indices.
