Business
We are one, driven by a shared vision. We move forward as one under a strategy that balances performance, innovation, and sustainability.
Think in Decades, Act in Days
In 2023 we introduced a long-term plan designed to enhance value creation by following a comprehensive strategic review of our business. In 2024, we made important progress on this roadmap, reinforcing the changes established throughout the previous year. We advanced key strategic actions to strengthen our position, consolidate business plans, and move toward a more agile and efficient organization aligned with our longterm objectives.
2025 was a year focused on consolidation and key transitions. We maintained our discipline while closing the processes needed to fully deliver on the strategy’s ambitions. Going forward, our focus will evolve towards “thinking in decades while acting in days”, meaning that we will continue to position FEMSA for long-term resilience and growth through highly responsive decision-making that will encourage a swift execution of adaptable, operative strategies.
Explore our businesses
OXXO Mexico
Americas & Mobility
Includes all OXXO operations in Brazil, Colombia, Chile, Peru and the U.S.; as well as the fuel operations in Mexico and the U.S.
Europe
Health
Coca-Cola FEMSA
