Colombia

Health and wellness

Live Positively
Through nutritional counseling and interactive stands providing general information on our products, Coca-Cola FEMSA offered the general public information on the content and consumption of carbonated beverages. Through these forums, information on healthy lifestyles was provided to more than 12,300 attendees.

Community engagement

Time Bank
Coca-Cola FEMSA Colombia was the first company to support the Time Bank program. The initiative promotes the social reintegration of former members of Colombia’s guerrilla movement and of paramilitary groups. In 2009, more than 100 volunteers from the company, donated their time to help people develop skills and know-how for setting up their own businesses. In 2009, Time Bank graduated its fist class of 23 participants; and after two years of operation in Bogotá, it was extended to Medellín, Montería, and Valledupar, with the support of 480 volunteers. Another achievement was the agreement of 20 other companies to join this initiative.

Community learning centers
Through the installation of Community Learning Centers, Coca-Cola FEMSA Colombia, in partnership with the High Presidential Council for Reintegration, placed at the service of communities in 12 municipalities in the country, long-distance learning platforms developed by the Instituto Tecnológico de Monterrey.

Computers for educating
This program, carried out by Coca-Cola FEMSA in an alliance with the Ministry of Communications, The Coca-Cola Company and other partners, donates computer equipment to underfunded schools. In 2009, this program gave 12,000 students access to educational tools that allowed them to make the most of their academic environment.

Quench your Reading Thirst
Through this program, we promote the habit of reading among boys and girls in Colombia’s disadvantaged communities. To make this possible, we train public school teachers by providing various pedagogical tools that promote reading, and delivering support materials to mobile libraries. The Quench your Reading Thirst program benefited more than 18,000 Colombian schoolchildren in 2009.

Environmental Care

Capellanía Wetlands
Since 2008, Coca-Cola FEMSA Colombia has been working in partnership with the Ministry of the Environment and other companies in restoring the Capellanía Wetlands in Bogotá. In 2009, a three-day cleanup effort involved neighboring communities.

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