To support our employees’ children, we gave out 100 packages of school supplies to equip them for the back-toschool season.
Healthy Living Posters
Coca-Cola FEMSA Brazil, through its Healthy Living Posters program, communicates, demonstrates and promotes practical actions to support the lives of the community, both at work and at home. Each poster talks about a different topic, and in 2011 they dealt with day-to-day ethics, nutrition and its effects on health, recycling, waste and climate change.
To encourage sports and togetherness among our employees, we held a soccer tournament in the city of São Paulo, with 100 players taking part.
FEMSA Award for Children and Youth Theater
This award was created 19 years ago to recognize outstanding achievement in the production of youth theater, as a way to revive and promote the work of professionals in the field of drama. The program is carried out under an alliance with the Ministry of Culture and Education of São Paulo, and last year involved more than 49 plays that were judged by a jury, and attended by more than 50,000 people. Also, 2,000 persons benefited from drama classes.
Education for Work
Created together with the State Ministry of Social Assistance and Development (SENAC), this program is aimed at promoting self-awareness and a greater clarity in identifying goals and expectations, and at modifying work culture and social relations based on ethical information. As a result, participants develop basic capabilities that allow them to succeed in the labor market. In 2011, 300 young people took part in this program. Since its creation, 1,500 young people at risk have concluded the program.
This annual initiative offers communities information and a range of free services, and seeks to encourage a sense of personal commitment to citizenship and involvement in introducing positive practices for the common good. This was the third year of this program, and in 2011 it served 11,000 people with the support of 100 volunteers in the cities of Mogi das Cruzes, Jundiaí, Belo Horizonte and Itabirito.
This 13-year-old program by Coca-Cola FEMSA Brazil introduces practices to of post-consumer containers, through support for recycling cooperatives.
Águas das Florestas Tropicais Brasileiras
Coca-Cola FEMSA Brazil supports the Águas das Florestas Tropicais Brasileiras initiative, which planted 3.3 million trees in the Sierra do Japi in 2011, as part of its commitment of planting 33 million trees over a five-year period.
Floresta do Futuro Água Crystal
This initiative, in which we have participated for seven years, promotes the preservation of biodiversity in Brazil’s river basins. In 2011, 35,000 trees were planted around the Rio Jundiaí, in Mogi das Cruzes, which will help preserve the Tiête River watershed, serving 302 municipalities.