Brazil

Quality of life in the company

Family Day
Family Day, a tradition in Brazil since 2002, promotes family togetherness and company values through integration activities, performances, and sports competitions, among others. In 2009, the events held in 15 cities where FEMSA operates, were attended by 45,000 employees and family members.

FEMSA Women of Value
In Brazil, the FEMSA Women of Value Program has been working since 2007 in holding workshops, theater performances, and personal development events that promote the company’s values among the wives of our employees. In 2009 more than 1,300 women came together.

FEMSA Station
In 2009, more than 1,000 children of our employees from the Manaus, Cuiabá, Pacatuba, Belo-Horizonte, and Montes Claros plants took part in the FEMSA Station program. It was a whole day of activities to promote togetherness, family integration, and company values, and to create awareness about the importance of a healthy lifestyle and sustainability, among others.

FEMSA Jr.
This is a program in which employees’ sons and daughters who are studying a professional degree can work in internship programs within the company. This year, 12 students participated in this initiative, which allowed them to complement their studies with the practical experience in the working world.

FEMSA Youth Camp
To integrate our employees’ children, we held the FEMSA Youth Camp. The 2009 edition provided educational and recreational activities to over 500 young people.

2009 Drawing Contest
Children of employees of our Coca-Cola FEMSA facilities in Brazil participated in the 2009 Drawing Contest, this year with the theme, Join in and Care for the Environment. Out of 1,300 entries, four winners were selected for publication in our 2010 calendar.

Health and wellness

Crystal Running Team
The Crystal Running Team race is organized to promote family togetherness and good sports habits. This year, more than 500 employees and family members took advantage of the benefits of sports in a family setting.

Healthy Day
More than 130 Coca-Cola FEMSA associates took advantage of the benefits of medical checkups and informational workshops offered during our annual Healthy Day event.

Community engagement

Education for Work
This program provides young people the opportunity to develop tools for joining and advancing within the working world. In 2009, more than 260 young people attended from the cities of Ipiranga, São Paulo, and Jurubatuba. Additionally, the top students were given the opportunity to work in the company for six months.

Valuing Young People
Through this initiative, more than 1,000 young people from low-income families had the opportunity to improve their self-esteem and socialization habits. Participants had access to psychological support workshops and various integration activities.

Dancing Coke
Created at the suggestion of a disabled student, Dancing Coke has been held every year since 2000. The event, which is supported by Coca-Cola FEMSA Brazil, involves a series of social gatherings in discotheques that are fully accessible to disabled youth. In 2009, more than 760 disabled young people attended these events.

Citizens’ Place
In 2009, through a program called Plaza Ciudadana, (Citizens’ Place) we offered free access to health services, legal advice, consumer advocacy information, and other important services to more than 3,500 people from the communities of Jacareí and Gravataí.

Integral development of the value chain
In 2009, close to 6,000 retailers strengthened their businesses through a training program that included modules on customer service, management improvements, and other themes important to their development.

FEMSA Award to the Children and Youth Theater and FEMSA Goes to the Theater
In 2009, the 16th annual FEMSA Award to the Children and Youth Theater was given in recognition of theater plays aimed at the young audience. In parallel, the FEMSA Goes to the Theater program invited more than 5,800 children to enjoy the experience of live stage performance.

FEMSA Art Collection
In 2009, the exhibit Latitudes: Latin American Masters was held at the Tomie Ohtake Institute in São Paulo, the National Museum in Brasilia, and the Oscar Niemeyer Museum in Curitiba. More than 98,500 people had the opportunity to admire the work of outstanding artists such as Frida Kahlo, Fernando Botero, and Diego Rivera, among others. The FEMSA Art Collection, one of the largest in Latin America, has more than 1,100 works of modern and contemporary Latin American art.

Environmental care

Água das Florestas Tropicais
As part of the Água das Florestas Tropicais project, during 2009, 300,000 trees were planted in the Sierra de Japi in São Paulo, with our support.

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