Since 1890, we have taken an active role in the social and cultural development of our communities. Whether promoting education, sporting activities, and an appreciation of the arts or encouraging other organizations to do the same, we seek to ensure the well-being and active involvement of people in the communities we serve.
FEMSA has created educational institutions and programs to contribute in the formation of well-prepared citizens who are committed to their country. These efforts are Tecnológico de Monterrey ITESM, Eugenio Garza Sada Award, Rounding-Off Program, Designated Driver Program, Responsible Lifestyle courses, as well as Responsible waiter courses.
Over the past five years alone, we have channeled approximately Ps.400 million (US$30.3 million) to philanthropic, educational, cultural, environmental, and social-welfare institutions. We allocated 90 percent of that amount to educational programs and institutions.
Tecnológico de Monterrey ITESM
We are proud to have been the driving force behind the creation in 1943 of the Instituto Tecnológico y de Estudios Superiores de Monterrey, also known as Tecnológico de Monterrey (TEC). In its 33 campuses in Mexico, this institution provides education to 96,650 students. TEC is one of the most important private universities in Latin America. We are committed to the continuing sponsorship of TEC's educational excellence begun by former CEO of Cervecería Cuauhtémoc Don Eugenio Garza Sada.
The Eugenio Garza Sada Award
Created in 1993, the Eugenio Garza Sada Award recognizes individuals and organizations whose actions and principles reflect the values that distinguished Eugenio Garza Sada and continue to form the core of FEMSA's corporate principles: work, education, honesty, consistency, and commitment to the economic and social development of Mexico. The award is given annually and includes a cash prize of Ps.250,000 to one organization and Ps. 250,000 to one individual. The Fundación Programa Lazos and Alberto Santos de Hoyos received the award in 2010, both were selected among 100 candidates from 17 states of Mexico.
PRO: Rounding-Off Program
Through the Rounding-Off Program of our OXXO Responsibility Program (PRO), we invite OXXO customers to round up their purchases to the next peso for charity. Each quarter FEMSA Comercio gives the proceeds to a different organization. Since its beginning on 2002, PRO has collected economic funds for more than Ps.$339 million beneficiating 877 institutions across more than 59 cities in Mexico.