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About FEMSA Q&A

How does FEMSA participate in the global beer business?

On april 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% econocmic interest in the Heineken Group, through this transaction we will increase our scale and geographic reach competing effectively.

FEMSA has two representatives on the Heineken Supervisory Board who are José Antonio Fernández Carbajal, FEMSA’s CEO, and Javier Astaburuaga Sanjines, FEMSA’s Corporate Officer. José Antonio Fernández Carbajal is also a member of the Heineken Holding Board. Additionally Heineken created the Americas Committee to oversee the strategic direction of the business opportunities in that region. The Americas committee consist of José Antonio Fernanández Carbajal, Femsa’s representative, who acts as Chairman and two existing members of the Heineken Supervisory Board.

What are FEMSA’s operating subsidiaries?

We serve the consumer beverage market directly through:

  • Coca-Cola FEMSA
  • FEMSA Comercio

In addition, these operations are supported by an area named Strategic Businesses, specially designed to drive the business units development through high quality products and services such as refrigeration, distribution and information solutions.

What does FEMSA do?

Through our Coca-Cola FEMSA subsidiary, we bottle, market, and distribute trademark beverages of The Coca-Cola Company in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina and in the Philippines. Coca-Cola FEMSA is the largest public bottler of Coca-Cola products in the world in terms of sales volume, accounting for one out of every ten Coca-Cola products sold globally.

Through our FEMSA Comercio subsidiary, we operate OXXO which is the largest store chain in Mexico. The OXXO chain sells our beverage products in more than 12,000 stores across Mexico and Colombia.

On april 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group, through this transaction we will increase our scale and geographic reach competing effectively.