14 Jan 2013

Waste from Fiestas de Palmares will go to Asia and Mexico to be processed into new products

  • The fairgrounds will have 75 posts of Coca-Cola System’s “Mission Planet” recycling program.
  • 80 people will gather plastic, aluminum and Tetra Pak packages
  • During 2012, 12 tons of materials were recuperated and we expect to break this record in 2013.
  • Once more, Coca-Cola will pop the joy in Fiestas Palmares 2013 with a family-oriented event schedule.

Monday, 01/14/2013, 9:01:22 am

Palmares, January 2013. For the sixth occasion, Coca-Cola System’s recycling program “Mission Planet” will partake in the Palmares 2013 Civic Holidays aiming to transform the waste into new product. In the previous year the program collected 12 tons of solid waste and the objective for 2013 is to surpass that amount. 

A team of 70 people will gather PET, aluminum and Tetra Pak cardboard containers, offer information about recycling and work in the fair grounds, the concert area as well as during the Carnival and El Tope (rodeo). 

75 drop-off stations. Between January 9 and January 21, visitors will be able to dispose of their recycling material in any of the 75 stations identified with the “Mission Planet” logo. Furthermore, an information booth will be available from 2 p.m. to 7 p.m. in the fairgrounds’ main entrance. 

From Palmares to Asia and Mexico. A community collection center localized at the north side of the concert plaza will sort the waste. All material collected at Palmares will be sent to Coca-Cola FEMSA Plant in Naranjo, in order to be processed and later exported to specialized plants in China, Vietnam and Mexico where it will be converted in new products such as containers, textile fiber, paper, key holders and plastic wood. 

“At Coca-Cola FEMSA we live an all-context recycling culture, within and outside the company; this is why we participate with Mission Planet in the Palmares Civic Holidays. Thanks to this initiative we have recuperated over 500 million bottles in the last decade and generated employment in 200 collection centers led by micro and small entrepreneurs.” Said Arturo Campos, Coca-Cola FEMSA Central America Director of Corporate Affairs. 

For 16 years Mission Planet has contributed with recycling and environmental care in Costa Rica. The program is implemented in communities, in river and beach cleaning days and inside the company with employees and their relatives. During 2012 the program collected 2.02 tons of recycling material nationwide. 

Furthermore, the Coca-Cola System will refresh and pop the joy of anyone visiting the fairgrounds with diverse activities scheduled for all the family. Once again, the Coca-Cola System has prepared a special agenda for El Tope (rodeo) including music, parades, horse riding and sampling. In addition, we will participate with fun activities for the young ones in the Children’s Festival with a “Destaparte” bottles exhibits, flash mobs and with a mobile fence serving as stage for photo sessions. For the fourth consecutive year the winners of our Facebook promotion “I’m sorry… I’m at Palmares” will participate as special guests. Coca-Cola FEMSA will also participate in these year’s activities.

Mission Planet in Palmares 2013 
Date: January 9 to January 21. 
Place: fairgrounds, rodeo, carnival and concert area. 
75 drop-off stations.
Recycling information booth: from 2 p.m. to 7 p.m., main entrance. 
Collection center: On the north side of the concert plaza. 
Participants: 70 employees. 
Material Collected in Palmares 2012: 12 tons.

From Palmares to Mexico and Asia
All the material collected at Palmares will be exported to specialized plants in China, Vietnam and Mexico where it will be processed into new product: 
-Aluminum: It is used to produce new aluminum cans.
-Tetra Pak: It is used to produce paper and construction sheets. The aluminum and plastic are separated first and with the resin (polialuminum), products such as boxes, containers and pencil boxes are made.
-Plastic: It is converted into textile fiber used in the production of clothes, briefcases, caps, key holders, coasters and a variety of packages and also in “plastic wood” such as chairs and tables. 

For further information please contact journalist Alessandra Calleja at 8718-7782, e-mail [email protected], Marina Rodríguez from Coca-Cola FEMSA at 2247-21-65, Harry Vargas from Mission Planet at 2450-5775 or 8879-6786. 

About Coca-Cola FEMSA 
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias, and part of the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas) and the Philippines (nationwide), along with bottled water, juices, teas, isotonics, beer, and other beverages in some of these territories. The Company has 60 bottling facilities and serves more than 2,500,000 retailers with more than 100,000 employees worldwide.

About the Coca-Cola System 
Coca-Cola Company is the largest beverage company in the world, refreshing consumers with over 500 brands of carbonated and non-carbonated products. Led by Coca-Cola®, recognized as the world’s most-valuable brand, the company’s portfolio includes brands valued at over a billion dollars such as Diet Coke®/Coca-Cola light®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply®, Georgia Coffee® and Jugos del Valle®. Globally, we are the number one supplier of sparkling beverages, juices and juice-based beverages, and ready-to-drink coffees. Through the largest beverage distribution system in the world consumers of more than 200 countries enjoy Coca-Cola products in a range of over 1.8 billion units cases per day. Having the commitment to build sustainable communities the Company is focused on initiatives that reduce our environmental footprint, support active and healthy lifestyles, foster the creation of inclusive working environments for the employees and improve the economic development of the communities where it operates. Alongside our bottling partners, we are considered one of the ten largest private employers in the world with over 700,000 employees in the system. For further information please visit the Coca-Cola Journey website at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaCola Co or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
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