- FEMSA Comercio and Coca-Cola FEMSA held the race “Run: Leave your Fears Behind”, in which people participated in the 10km, 5km, children and disability categories.
- FEMSA companies in that region will offer the winners more than 38 thousand pesos in prizes.
Leon, Guanajuato, October 31st, 2016. - Celebrating the Day of the Dead, FEMSA Comercio and Coca-Cola FEMSA joined efforts to carry out the second edition of FEMSA’s Race “Run: Leave your Fears Behind”, in which more than a thousand people participated in the 10km, 5km and children categories.
This is the first time the Children Category is included in the race, and it was done so that the children of the community could also enjoy this activity.
FEMSA Race “Run: Leave your Fears Behind” was carried out thanks to the support of all FEMSA companies in the entity, such as OXXO, BARA, OXXO Gas, OXXO’s Distribution Centers (CEDIS) and Coca-Cola FEMSA, to contribute to the integral development and quality of life of its employees, as well as the community, through the promotion of healthy lifestyles.
“More than a thousand people saw how fun and simple running can be, so we hope that more people in our community get inspired and acquire healthy habits”, said OXXO CEDIS’ Head of Human Resources, Alma Patricia Becerra Valtierra.
“Through this sporting event, we want to promote sport, healthy recreational activities and health care”, said Coca-Cola FEMSA León’s Head of Human Resources, Palemón Hernández Mena.
Miguel Ángel Durán Calvillo, Head of Human Resources at BARA León, said: “It is very gratifying for us to see our employees, their families and the community having fun in an event that has a double purpose: apart from having a positive impact in people’s health, it contributes to preserve our traditions, like the Day of the Dead”.
The awards ceremony took place on the Expiatory Temple Esplanade at the end of the race, where the first three places in each category were awarded. It is important to note that the 5km category served a recreational purpose, allowing families and employees to participate and enjoy a healthy gathering.
The winners of the 2nd FEMSA Race ‘Run, Leave your Fears Behind’, were:
|KM||Category||Age||1st Place||2nd Place||3rd Place|
|0.8||Children - Male and Female||4 to 7||Francisco Vázquez Ramírez / Karla Romero Torres||Jair Sánchez Medina / Mariana Juárez Pérez||Erick Mauricio Méndez González / Ana Laura García Flores|
|1||Children - Male and Female||8 to 11||Daniel Valentín González / Esmeralda Rodríguez||Guillermo Ruiz / Brisa Sánchez Becerra||Ángel Gabriel López Martínez / Jaqueline Romero Torres|
|1||Juvenile - Male and Female||12 to 15||Mario Alberto Aguirre / María del Pilar Sánchez Rodríguez||Óscar Jaramillo / Andrea García||José de Jesús Sánchez Becerra / Alisson Franco de la Rosa|
|10||Free - Male and Female||16 to 39||José Karol Vázquez Moreno / Ana Cristina Sánchez Rodríguez||Edgar Saul Aguilera Sánchez / Lourdes Paulina García Bocanegra||Ezequiel Kiplagat / Alicia Rodríguez García|
|10||Master A - Male and Female||40 to 49||Shadrak Muge / Sonia Paola Rodríguez||Héctor Abraham Martínez Yebra / Balbina Rodríguez Linares||Abraham Vargas Quijas / Adriana Frausto González|
|10||Master B - Male and Female||50 to 59||Noe Moreno Ramírez / Dolores Arenas Luna||Federico Villanueva García / María Asunción Hernández Aldana||Daniel Landeros Contreras / Lilia Rodríguez Mayo|
|10||Master C - Male and Female||60 and older||Germán Enrique García Martínez / Sanjuana Barajas Galván||J. Guadalupe Camacho Gómez / Ana María Centeno Jiménez||José Luis Murillo Amaro / Josefina Almanza Cardona|
|Best costume||Jesús Rodríguez Cruces||Zaira Elena Gutiérrez Godínez||Joaquín Santiago Gutiérrez|
With the strong conviction of creating economic, social and environmental value, FEMSA reinforces its commitment to carry out activities that promote well-being in the communities where it operates, such as Leon, Guanajuato, where it has been present for more than 30 years.
FEMSA Comercio operates several retail chain stores in Mexico, Chile and Colombia, such as OXXO, YZA Pharmacies, Moderna, Farmacon, Cruz Verde Pharmacies and Maico beauty sores. It also operated gas stations under the brand OXXO Gas and the Doña Tota fast food restaurants. Through its different formats, FEMSA Comercio serves more than 11.1 million consumers every day.
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, the state of Paraná, the states of Santa Catarina, part of the state of Rio Grande do Sul, part of the state of Goias, part of the state of Rio de Janeiro, and part of the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas), and the Philippines (nationwide), along with bottled water, juices, teas, isotonics, beer, and other beverages in some of these territories. The Company has 66 bottling facilities and serves more than 373 million consumers through 2,800,000 retailers with more than 100,000 employees worldwide.
FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, a a Health Division, which includes all drugstores and related operations, and a Fuel Division, operating the OXXO GAS chain of retail service stations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.