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19 Nov 2014

María José de la Macorra shares her artistic experience

  • The exhibit ‘Interaction. Object, abstraction. FEMSA Collection’ has three theme cores intent on being a mixture of nature's presence, reality's absence, and the need of objects to prove an event true
  • The exhibit ends on November 28

Guanajuato, Mexico. November 19, 2014.- One week before the closing of the exhibit ‘Interaction. Object, abstraction. FEMSA Collection’ in the city of Guanajuato, María José de la Macorra, a renowned sculptor and plastic artist, offered a conference focusing on the exhibit, her participation in it, and the influence of contemporary art in Mexico.

María José has participated in countless domestic and international exhibits. She has exhibited her work individually throughout Mexico and in cities of Australia, Canada, China, Japan, the United States and New Zealand. Collectively, her work has been shown in museums and galleries of Canada, the United States, and Mexico and has been included in FEMSA Collection's itinerant exhibits in the Mexican states of Chiapas, Coahuila, Puebla, Tabasco, Veracruz, and Mexico City.

The artist was selected for the Ceramics Biennale in Monterrey, Mexico; the Sculpture Biennale Maison Hamel-Bruneau in Quebec, Canada; and for the Tridimensional Biennale Section at the First Visual Arts National Hall at the National Center for the Arts in Mexico City; in 1997 she received the Acquisition Prize for Sculpture at III FEMSA Biennale Monterrey.

Branches is the work with which De la Macorra participates in the exhibit currently showing at the University of Guanajuato; this work is part of her project 20 Pearls, a production body consisting of twenty diverse works in either photography, drawing, installation, sculpture, assemblage, or video based on landscapes that have a sentimental value for the artist.

“We are very grateful for the response the residents of Guanajuato had for ‘Interaction. Object, abstraction. FEMSA Collection.’ Thus, we wanted to organize a special event before its closing day. María José is an essential part of this exhibit, we believe that this conference offers an excellent opportunity to learn in detail the origins of her work and the influence the contemporary art of the country has exerted over her work,” said Magaly Hernandez, Research and Cultural Marketing Coordinator at FEMSA's Cultural Program.

As of today, FEMSA Collection - regarded as one the most important private collections in Latin America - consists of over 1200 works in different disciplines such as painting, sculpture, video, drawing, photography, and installation that, as a whole, illustrate the path of Mexican and Latin American modern and contemporary art.

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About FEMSA Collection

FEMSA Collection is regarded as one of the most important private collections in Latin America; it holds over 1200 works of art in diverse artistic manifestations such as painting, sculpture, drawing, graphics, photography, and installation. It offers a tour of modern and contemporary art of Latin America placing a special emphasis on Mexico. FEMSA Collection was born in 1977 as part of the company's commitment to the comprehensive development of its employees, their families, and the communities where they grow. Its works depict the evolution, plurality, and richness of 20th Century Latin American art. FEMSA shares its Collection with the most diverse communities of Mexico and abroad with an active program of itinerant exhibitions, thus meeting the company's goal of promoting the interest for art and supplementing its historical effort to drive education in its different aspects.

About FEMSA

FEMSA is a leading company participating in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry with its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail sector, it participates with FEMSA Comercio, which operates diverse small-format chains, including OXXO, the largest and fastest growing chain of stores in Latin America. Our Strategic Business unit supports all these operations.

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