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10 Nov 2014

FEMSA and INCmty promotes social entrepreneurship in Mexico

  • According to the INEGI, there are 2.5 million unemployed people in Mexico, 14 million work in the informal economy, 4.3 million are underemployed, and 5.6 million work under extreme conditions
  • In 2013, INCmty promoted 18 events attracting 4263 participants from 10 countries, 52 organizations co-hosted the events, which involved 53 workshops and 250 pitches

Monterrey, Mexico. November 10, 2014.- Developing the optimal entrepreneurial skills that generate improved work performance in the near future is a basic commitment shared by several organizations that met at INCmty, the largest entrepreneurial, innovation, and investment show in Latin America. The Tecnologico de Monterrey - a major sponsor of the event - has bet on the promotion of knowledge, the discussion and collaboration in terms of new businesses in order to strengthen the development of social ventures in Mexico and an entrepreneurial culture among its students.

INCmty looks to generate incentives that trigger the development of new enterprises and the execution of innovative ideas with the creation of spaces where experts, entrepreneurs, and investors meet; it also aims to guide the participants in their entrepreneurial process with the conferences and workshops.

During this expo, FEMSA's Pavilion promoted the Social Entrepreneurship theme together with some allied organizations such as: Agentes Provocadores, Cirklo, CEDIM, Invomex, Promotora Social México, Posible, Impact HUB Monterrey, Micromentor, and Unreasonable Mexico. These allies shared their experiences with the students and participants via workshops specializing in topics such as how to provide important advice and tools in order for entrepreneurs to learn about the benefits Mentoring represents for their companies and what elements are necessary for the Mentoring relationship to be as successful as possible; understanding the importance of moving towards self-sustainability in the social sector while learning different alternatives to achieve this goal; distinguishing with clarity what constitutes a social enterprise, what is a hybrid model, and what is social innovation. Learn about successful models that are being implemented in Mexico and their results. Share an innovation process that helps each of the Civil Society Organizations explore a couple of ideas for social businesses, among many other topics.

“FEMSA believes that the best investment is in young people and their innovative projects, therefore we bet on their entrepreneurial vision to move this country upwards, thus building and strengthening a culture of entrepreneurship that is also friendly to and aware of the environment and their communities. Our participation in this event aims to strengthen our alliances with organizations that trigger innovative and socially-focused ventures that develop strategic economic sectors, strengthen the entrepreneurial ecosystem and propitiate the creation of jobs in a sustainable manner,” said Carolina Alvear Sevilla, Director of Sustainability FEMSA.

Other examples that talk about FEMSA's support for Entrepreneurship with a social impact are the alliances it made with organizations such as Ashoka, Impact HUB Monterrey, and The Pool. We look to join efforts with these organizations to have a strong impact on the entrepreneurial ecosystem in Mexico, thus increasing our reach in the communities and strengthening our commitment to generating simultaneous economic, social, and environmental value in projects that contribute to Mexico's development by fostering sustainable local economies.

FEMSA strengthens its commitment to young entrepreneurs by joining INCmty to continue driving entrepreneurship in Mexico with the innovation of information technologies and nanotechnology. There were close to 250 simultaneous events related to this expo (workshops, conferences, panels, pitches, sessions, launches, and mentoring) divided in eight lines of participation ranging from spaces for networking and startups, challenges, and tournaments that promoted innovation and learning about trends in entrepreneurship innovation, up to promoting enterprises with the presentation of projects to investors . World-class experts in the topic attended the event, among them Kevin O’Leary, creator of the format for the T.V. show Shark Tank, and Rick Sapio, Director of MIT's Titans program.

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About FEMSA

FEMSA is a leading company participating in the beverage industry with Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry with its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. It participates in the retail sector with FEMSA Comercio, which operates diverse small-format chains, including OXXO, the largest and fastest growing store chain in Latin America. Our Strategic Business Unit supports all these operations.

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