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22 Nov 2014

FEMSA AND ASHOKA PROMOTE BEING A YOUNG AGENT OF CHANGE

  • Youth with Value is a program that promotes the formation of entrepreneurial skills, looking to inspire young people to become agents of change through entrepreneurship and the creation of social businesses that benefit their community.
  • In the last three years that the program has been implemented in Nuevo Leon, more than 570 young people have participated with 150 entrepreneurial projects.

Monterrey,Mexico. November 22, 2014. - FEMSA and Ashoka Avanzemos' alliance keeps getting results, launching in Nuevo Leon the Fourth Class of the program Youth with Value, based on work that encourages its members to become agents of change by designing and developing their social businesses and ventures.

During the project presentation panel, each of the 48 collectives from Nuevo Leon showed their venture to a group of experts that assessed features such as leadership, feasibility, sustainability, and innovation of the social entrepreneurship proposals. The young people later received feedback in order to strengthen their projects from a perspective of contributing to a positive social impact, sustainability, and offering a value proposal to the real market.

“Each of the projects must contribute to the development of the community with benefits that promote development and a solution of some social need or issue. The topics addressed by the collectives are diverse, there are projects addressing the environment, economic development, human rights, citizens' participation, health, technology, education, social reintegration, restoration of public spaces, promotion of sports, sustainable energy, ecotourism, gender equality, and reading campaigns, among others. FEMSA is proud to see the growth of personal skills, social awareness, and business vision in these young people, as well as their contribution to the community of Nuevo Leon," said Anik Vares, Manager of Social Sustainability FEMSA.

During the 15 months of the program, all the collectives receive education for developing their social venture, they have access to technical tutoring, networking, monitoring, assessment, and to seed capital ranging from US$1,000 and $1,300 per project.

“Ashoka Avancemos firmly believes that giving this opportunity to young people offers them a unique life experience hoping that this chance helps them define their vocation as future entrepreneurial leaders, responsible with their community and environment, who can answer today, and maybe later, to the requirements of the communities," said Diohema Anlleu Mora - Director of Avancemos Mexico and Central America.

In the social business category, three collectives stand out: Tangram, which foresees the reutilization of recyclable materials for developing packaging materials and products, thus decreasing the environmental impact; Stealing Smiles, which proposes decreasing the pollution rate through the production of armchairs made out of tires; and Made with Love, an employment agency that also offers productive tasks for people with disabilities in the community of Allende, Nuevo Leon.

In the community development category we can find the Caravan for Human Rights, which extends an invitation to counter human rights violations with dynamic workshops; we can also find Toxic Army, a group that proposes to encourage cultural development in the Edison Polygon sector.

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About Ashoka

Ashoka is a Civil Society Organization founded by Bill Drayton in 1980, it operates under the vision "everyone is a change maker" through the promotion of social entrepreneurship in diverse sectors of society, it looks to trigger the potential, to become agents of change in every individual and organization. It also supports social entrepreneurship leaders (people who look to solve social issues in an innovative fashion) by providing them with financial resources, professional support, with a high-impact systemic focus and access to a global network of entrepreneurs. Ashoka is present in 70 countries and has more than 30 years of experience. Facebook: AshokaMX / Twitter: @ashoka_mx.

About FEMSA

FEMSA is a leading company participating in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry with its ownership of the second largest equity stake in Heineken, one of the leading brewers in the world with presence in over 70 countries. In the retail sector, it participates with FEMSA Comercio, which operates diverse small-format chains, among them OXXO, the largest and fastest growing chain of stores in Latin America. Our Strategic Business Unit provides support to these operations.

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