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1 Dec 2014

FEMSA AND ASHOKA ENCOURAGE YOUNG PEOPLE FROM THE STATE OF MICHOACAN TO BECOME AGENTS OF CHANGE

  • We have supported more than 110 young people in Michoacan; they are part of the 35 collectives from the fourth year.
  • The program Youth with Value has benefitted over 1,500 who have developed over 340 entrepreneurial and social business projects that we have promoted since 2011 in the states of Michoacan, Nuevo Leon, and Veracruz.

Morelia, Michoacan. December 1, 2014. - The work of driving and encouraging made by the alliance of FEMSA and Avancemos-Ashoka – which began in 2011 – continues with the fourth class of the program Youth with Value in the city of Morelia, Mexico, where participants become agents of change by developing their social businesses and entrepreneurial projects in benefit of society. 

Thirty-five collectives showed their projects during the Project Presentation Panel, where a panel of experts analyzed each of the social entrepreneurships looking to strengthen them by providing feedback in regards to aspects as the young people’s leadership, feasibility, sustainability, and innovation of their social entrepreneurship proposals. 

One feature that sets this class from Michoacan apart, and that is even inspiring, is that many of the participants already have practical experience in the projects that they submitted, despite the entrepreneurs’ age, which ranges from 14 to 24. With the support of FEMSA and Avancemos-Ashoka, they have been able to strengthen their projects in order to have a greater social benefit and impact. Youth with Value receives support in the form of entrepreneurial education, networking, coaching, and a seed capital ranging from US$700 to US$1,300 USD for their project. 

The advisory services that the youngsters get during the Panel aims to enrich their proposal from a perspective that enable them to become sustainable businesses, as well as to make them attractive for the real market. 

“FEMSA is proud of being able to participate in the personal and professional growth of these young people with value, because we are witnesses of their great input to their community. All the projects they submit are quite interesting and address varied topics such as the environment, economic development, human rights, citizens’ participation, health, technology, education, social reintegration, restoration of public spaces, ecological tourism, and others. But the main characteristic that makes them stand out is that they spring into action to promote the solution to a social need or issue, in this case, from Michoacan,” said Anik Vares, Manager of Social Sustainability at FEMSA. 

“Ashoka Avancemos firmly believes that bringing this opportunity to young people gives them a unique life experience, which we hope can help them define their vocation as future entrepreneurial leaders, responsible towards their society and their surroundings and who can answer now, and maybe later, to the requirements of the communities,” stated Diohema Anlleu Mora, Director of Avancemos Mexico and Central America. 

Five collectives stand out in the Social Business category, among them Briquetas Thermal Biofuel, from the group Pámpiri Anhatapu, who proposes the use of the residual biomass for the production of bricks, which they pretend a sector of the population can use as a substitute for wood. Among the multiple advantages of using these bricks as fuel, is the zero emission of CO2, representing considerable financial savings for both consumers and manufacturers, as well as a decrease in illegal logging. 

The project called Agricultural and Livestock Sustainability consists of the production, distribution, and commercialization of Maralfalfa (improved fodder from Colombia) in the state of Michoacan. 

Ceres is an undertaking focusing on the automation of processes for the correct development of greenhouse vegetables. The young people in the Fortia collective aim to automate processes such as irrigation, ventilation, temperature regulation, and monitoring of the farmland in order to minimize losses. 

Kibble for Stray Dogs, from collective Pro-mascota, looks to support animal protection societies in Michoacan by producing low-cost kibble to feed the stray dogs they shelter thus avoiding their sacrifice. 

The entrepreneurship Xocotaris foresees the good use of xoconostle, a natural food indigenous to their community, which possesses a great number of nutrients; they propose the use of xoconostle by manufacturing products that contribute to a sustainable nutrition, respectful of the environment and that at the same time fosters self-employment in the community. 

In the Community Development category, we can highlight Running for a Reason from collective Rnd, which plans to organize theme races with new routes that promote tourism in the city, exercise, and fights obesity among children and young people in addition to benefitting civil partnerships.  

The collective Ecos, with their project of Firewood Saving Stoves looks to implement this house appliance in the community of Urundaneo, in Chucandiro County by generating local capacities that enable building their own stoves.

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About Ashoka 

It is a Civil Society Organization founded by Bill Drayton in 1980, it operates under the vision that “Everyone is a change maker” by promoting social entrepreneurship among the diverse sectors of society. It aims to detonate in each individual and organization the potential for becoming agents of change. In addition, it supports social entrepreneurship leaders (people that aim to solve social issues innovatively) providing them with financial resources, professional support, with a focus of high-level systemic impact and access to a global network of entrepreneurs. Ashoka is present in 70 countries and has over 30 years of experience. Facebook: AshokaMX / Twitter @ashoka_mx 

About FEMSA 

FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry, it participates with FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. All of which is supported by a Strategic Business unit.

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