- Coca-Cola FEMSA’s Reforestation Days 2014 lasted for 10 weeks and saw the planting of over 28,000 trees
- 3,720 volunteers from 10 Mexican states participated in the greening campaign
Mexico City. November 3, 2014. - The effort, dedication, and commitment of the volunteers to protect the biodiversity of the environment and strengthen ecology awareness were imprinted in each of the activities that took place during Coca-Cola FEMSA’s Reforestation Days 2014, which resulted in the planting of over 28,000 trees.
Throughout this greening campaign, which took place in 10 states of Mexico, more than 2,000 hectares of land were reforested thanks to the support of 3,720 volunteers from communities of the states of Chiapas, Estado de Mexico, Guanajuato, Michoacan, Morelos, Queretaro, Tlaxcala, Tabasco, Veracruz, and Mexico City.
“For Coca-Cola FEMSA’s family, the reforestation days represented a great challenge and at the same time, a great satisfaction since they helped create positive impact on each of the communities where we operate as well as promote teamwork and camaraderie between the participating volunteers, government officials, and employees. It also gave back to nature a bit of all the benefits it provides to us. We are convinced that the collaboration between the civil society and companies produces excellent results and instills in the community a feeling of commitment to its surroundings,” said Armando Leyva Mondragon, Director of Corporate Affairs of Coca-Cola FEMSA Mexico and Central America.
The success of these days was due also to the participation of reforestation experts from the National Reforestation and Water Harvesting Program – which was launched in 2007 in collaboration with the Ministry of the Environment and Natural Resources (SEMARNAT), the National Forestry Commission (CONAFOR), the National Commission of Protected Natural Areas (CONANP), and the civil association PRONATURA Mexico – who explained to the volunteers the simplest and most idoneous practices that must be used for the correct planting and care of trees. In this manner, we were able to guarantee the growth of the different species planted, which ranged from pine trees, oaks, cypress trees, Mexican white pines, elms, kidneywood trees, mahoganies, and sweetgum.
This initiative is part of the actions the company performs in order to generate a culture of water care; it also contributes to the fulfillment of the sustainability goals established by the Coca-Cola System for 2020 – among which is to safely return to the nature 100% of the water used in its beverages and processes. As of today, this goal has been met by 70%.
The effort that Coca-Cola FEMSA has implemented through these types of sustainability programs and actions meant receiving for the 10th consecutive year the distinction as a Socially Responsible Enterprise (SRE), bestowed by the Mexican Center for Philanthropy (CEMEFI).
For further information and multimedia materials on the Reforestation Days 2014 visit our YouTube channel (http://bit.ly/1sZILAa) or our Flickr gallery (http://bit.ly/10FedXN).
About Coca-Cola FEMSA
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, the state of Paraná, part of the state of Goias, part of the state of Rio de Janeiro and part of the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas) and The Philippines (nationwide), it also produces bottled water, juices, teas, isotonic drinks, beer, and other beverages in some of these territories. The Company has 64 bottling facilities and serves over 346 million consumers through more than 2,900,000 retailers with more than 120,000 employees worldwide.