Since our foundation, back in 1890, we determined to maintain the company at the forefront of the business lines we undertake, pursuing at all times five development pivots: constant innovation, effective performance, sound growth, safeguarding the environment, and the personal growth of our workforce as well as of the communities where we operate.
Our effort has been fruitful. Presently, we are proud that the outcome of our effort has been recognized by our shareholders as well as by the communities we serve.
We purchased Farmacias Farmacon, based in the city of Culiacán, Sinaloa, which operates over 200 stores in the Mexican states of Sinaloa, Sonora, Baja California and Baja California Sur.
We adquired 80% of Gorditas Doña Tota fast food chain.
We purchased Companhia Fluminense de Refrigerantes, consolidating our leadership in Río de Janeiro, Minas Gerais, and Sao Paulo Brazil.
We acquired Farmacias FM Moderna, leader in Sinaloa, and Farmacias YZA, leader in the Mexican southeast based in Mérida, Yucatán.
We merged the operations of Grupo Yoli and Coca-Cola FEMSA.
We gained control of Coca-Cola Bottlers Philippines, Inc., CCBPI, owned by the Coca-Cola Company.
We merged the beverage business in Grupo Fomento Queretano, S.A.P.I. de C.V. and Coca-Cola FEMSA S.A.B. de C.V.
We opened our 10000th OXXO store at Hidalgo del Parral, Chihuahua.
We now own 51 percent of the bottling operations of the Coca-Cola Company in the Philippines.
Our purchase of Grupo Industrias Lácteas in Panama jointly with The Coca-Cola Company, a diary goods producer and merchant, juices, and beverages sold for more than 50 years in the local market.
We opened store our 9000th OXXO in Oaxaca City.
We merged the soft drinks division of Grupo Tampico and Corporación de los Ángeles S.A. de C.V. with Coca-Cola FEMSA S.A.B. de C.V.
Alter trading 100 percent of the FEMSA Beer stock shares for 20 percent of the Heineken stock shares, our market share grew and our global competitive edge improved significantly
We opened our 8000th OXXO store at Dolores Hidalgo.
- We purchased the Brisa bottled water business, including the brand and profitable assets, owned by Bavaria, a subsidiary of SABMiller.
- We launched created Imbera, a manufacturer of cabinet store coolers that instituted a new standard for this industry.
- We opened our 7000th OXXO convenience store in Tizimín, Yucatán.
- By acquiring Refrigerantes Minas Gerais Ltda., REMIL, we expanded our presence in Brazil and the number of our clients and consumers grew substantially.
- We were included in the list of the ten largest employers in Mexico and won the Best Employers Mexico 2007–2008 award from Hewitt Associates, the renown headhunter.
- We constituted Fundación FEMSA, an instrument for socially oriented investments that funds education, science, and technology for the preservation and sustainable use of water as well as promotion of a healthy community life.
- Jointly with The Coca-Cola Company, we acquired Jugos del Valle, a firm operating in Mexico and Brazil. This consolidated our position in carbonate-free beverages.
- We acquired control of the Brazilian brewing company Kaiser, thus becoming the only firm operating in two of the most attractive markets in the world: Mexico and Brazil.
- We won recognition as a Compañía Socialmente Responsable, ESR [Socially Responsible Company] for our Coca-Cola FEMSA, FEMSA Comercio, and FEMSA Insumos Stratégicos units by the Centro Mexicano para la Filantropía, CEMEFI [Mexican Philanthropy Center].
- We opened the PET recycling plant with the largest capacity in Latin America and the first of its kind in Mexico.
- We signed a sales, marketing, and distribution agreement for our Sol and XX brands with the Canadian company Sleeman Breweries, and closed a similar agreement with Molson Coors in the United Kingdom, our second largest export market after the United States.
- In the City of Puebla we opened the largest malt producer in Mexico and one of the largest in the world, and developed a Megadistributor of Coca-Cola FEMSA in the "Puebla 2000" industrial park.
- We repurchased 30 percent of the Cervecería Cuauhtémoc Moctezuma stock owned by John Labatt Limited, which allowed us to control imports, marketing, and distribution of our brands in the United States.
- Under an agreement signed with Heineken to market our beer brands in the United States. Heineken USA undertook the promotion, sales, and distribution of Tecate, XX, Sol, Carta Blanca, and Bohemia.
- We announced an agreement with the Coors Brewing Company whereby we became the exclusive seller of Coors Light in Mexico for 10 years.
- We bought Panamerican Beverages, Inc., Panamco, and the largest bottling operation in Latin America and one of the three largest bottlers of Coca-Cola beverages in the world. Thus, we became the leading bottling company of Coca-Cola products in Latin America and the second largest in the worldwide Coca-Cola system.
- We undertook a partnership with ORACLE and FEMSA Logística to create Solística.com, a logistics services business through the Internet.
- After 22 years, we shut sown the Museo de Monterrey after deciding to concentrate our philanthropic efforts on projects that entailed a high social impact such as education, environment, cultural programs, and assisting the underprivileged.
- We decided to change our name from VISA to FEMSA by trading shares of stock. In May our shares were listed as FEMSA`s in the New York Stock Exchange, NYSE.
- We began operating FEMSA Logística as an independent company.
- We acquired the SIRSA’s property in Buenos Aires and an additional 24 percent of KOFBA shares.
- We associated with Amoco Oil Co. to create Amoxxo and operate our OXXO Express service centers.
- Our Tecate brand reach its 50th birthday as the best selling imported beer in United States, a position it holds up to this date.
- In a partnership with the Canadian John Labatt Limited brewery they acquired 30 percent our shares.
- We modified the look of our first brand, Carta Blanca. The new image and its quality won the award "Monde Selection" in Paris, France.
- To start globalization of Coca Cola FEMSA, we purchased 51 percent of Coca-Cola Buenos Aires, Argentina.
- We sought a partnership with The Coca Cola Co. to accelerate the growth of our company Coca-Cola FEMSA. First, The Coca Cola Co. bought 30 percent of the Coca-Cola FEMSA stock, and then we placed 19 percent of the stock in the Mexican Stock Exchange, BMV, and in the New York Stock Exchange, NYSE.
- In Navojoa, Sonora we opened one of the most modern breweries in the world. Two years after it was commissioned, the plant was producing five times its initial output.
- To maintain ourselves as innovation leaders and respond to consumer demands, we launched four different products: Tecate 12-pack, Tecate Light in bottle and can, and XX Lager can.
- We began our conquest of the European market with the Sol brand, and positioned our products in more than 55 countries, some of them with a long brewing tradition such as England and Germany.
- We adjusted our graphic identity depicting the emperors Aztec rulers whose names we took for the merger of breweries and called it "Cervecería Cuauhtémoc Moctezuma".
- In line with the "One hundred years is a good beginning" slogan, we celebrated the first centennial of Cervecería Cuauhtémoc, the company that branched out into the whole group, conducting in-company event as well as nationwide festivities, with a significant projection into the communities.
- Once our debt was restructured, Fomento Económico Mexicano, S.A. de C.V., FEMSA, was constituted as the major subsidiary of VISA, where we grouped our breweries, with our packing, beverages, and retail companies.
- As a result of an historical decision, we merged with Cervecería Moctezuma. This added to our portfolio the renowned brands XX Lager, Superior, Sol, and Noche Buena, besides generating synergies that led us to leadership in the domestic market and reinforced our competitiveness abroad.
- For the first time, we produced Conmemorativa Beer as a Christmas specialty. We also discontinued it some time later.
- We launched Tecate quitapón as an additional option for our consumers.
- Our introduction of the "Beer Drive" improved distribution of draft beer in consumer centers. For this operation we used water trucks and cooling tanks.
- We launched the first light beer, Brisa, in the Mexican market, long before its time. Consequently, the brand did not prosper and we discontinued a few years later.
- We founded our FEMSA Coca-Cola Division.
- We listed the VISA shares at in the Mexican Stock Exchange [Bolsa Mexican de Valores, BMV].
- We started manufacturing and using two-piece cans to prevent beer from leaking.
- Museo de Monterrey opened in the heasquarters of Cervecería Cuauhtémoc, at the old section that housed the first copper brewing kettles. Its purpose was to exhibit all sorts of art, particularly paintings and sculptures.
- As the group kept growing, two holding companies were created, VISA and ALFA. VISA assigned to Banca Serfín, Cervecería Cuauhtémoc and companies in its vertical development, basically packaging operations.
- The Mexican baseball authority awarded us with the permanent venue of the Hall of Fame to honor the memory of the men who dedicated their life to this sport.
We celebrated the 30th anniversary of the ITESM.
- We started to use safer plastic crates to transport our beers for better protection and a lighter weight.
- We redesigned the bottle bottom to unscrew the metal tops from quitapón bottles and called them opening bottles.
- We built the most modern, streamlined brewery in Latin America at Toluca, State of Mexico.
- We introduced the quitapón glass bottom recess, to unscrew beer tops as you would with a flask.
- We added the abresolo ring to the top of beer cans, with the new benefit of eliminating the need of a can opener.
- We launched the “Caguama” size with almost one-liter capacity, to provide consumers a lower cost, more convenient option.
- The department in Cervecería Cuauhtémoc, in charge of supplying labels, became Grafo Regia, an independent firm that gradually expanded its operation to include all sorts of flexible packaging.
- President of Mexico Adolfo Ruiz Cortines dedicated Colonia Cuauhtémoc in Monterrey, with 1,318 homes for our employees, before the creation of Infonavit, a low-cost housing government organization.
- We acquired a brewery in Tecate, Baja California and launched this small, regional brand all over Mexico, where it became the leading canned beer.
- We began selling crushed ice in points of sale to provide cold beer to consumers.
- We also launched the Transparámbar amber glass bottle, to prevent light from impairing the beer quality.
- The SCYF helath clinic opened to serve our workforce free of charge, even before the advent of Instituto Mexicano del Seguro Social, IMSS [Mexican Social Security].
- We dedicated the 9 hectares SCYF sports park, to conduct sports events.
- On account of the impediments to import sheet steel to manufacture our metal bottle tops, we founded the steel mill Hojalata y Lámina, S.A., Hylsa, which in due time became one of the largest companies in Mexico, renown for the quality of its products and technological developments.
- Eugenio Garza Sada, at the time C.E.O. of Cervecería Cuauhtémoc, founded the Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM, which he used to call "my ninth and dearest child ". He was its most devoted promoter and ideologist.
- The 50th anniversary of Cervecería Cuauhtémoc.
- We created Almacenes y Silos, a company engaged in storing grains and other raw materials used by Cervecería Cuauhtémoc.
- The original packaging department in Famosa, where corrugated cardboard boxes were made, became Titán, S.A., an independent company that has since expanded its product line to include all sorts of cartons.
- We founded Malta S.A. with the purpose of supplying the essential malt Cervecería requires.
- On May 12 Valores Industriales S.A., VISA, was constituted as a holding company for all the group members: Cervecería Cuauhtémoc, Famosa, Titán, and Malta, to name a few.
- Our Sociedad Cooperativa de Ahorros e Inversiones para los Empleados y Operarios de la Cervecería Cuauhtémoc, S.A., changed its name to Sociedad Cuauhtémoc y Famosa or SCYF, as it is widely known.
- We transformed the way beer is stored by replacing wood barrels with metal cylinders. This prevents carbon gas leaks and enables pasteurization, to supply an improved product.
- We officially launched our beer exports
- We created exclusive distributor Company Comercial Distribuidora.
- We replaced wood bottle containers with cartons.
- We introduced carbon gas, so serving beer from barrels would be more convenient for consumers.
- As a former department spinned off into a new company, Fábricas Monterrey S.A. de C.V., Famosa, started producing the beer caps, in a facility across our plant and soon diversified to produce beer cans.
- We constituted Sociedad Cooperativa de Ahorros e Inversiones para los Empleados y Operarios de la Cervecería Cuauhtémoc, S.A., to foster the comprehensive growth of our employees and their families. Its purpose was to provide groceries and health care, a savings fund, discounts, sports, courses and scholarship, among other benefits.
- Eugenio Garza Sada’s first job was assistant in the Statistics Department. In time, he became C.E.O. and spoused one of our basic principles: "Humans above any monetary consideration."
- Although Monterrey was marginal to the outbreak of the Mexican Revolution, General Pablo A. González occupied the city on April 24 and seized our company until November. Once it was recovered our manager Luis G. Sada, stated: "No big deal. It’s business as usual.”
- Opening Vidriera Monterrey, we reinstated the supply of glass bottles.
- His Majesty King Alfonso XIII of Spain appointed us royal suppliers and allowed us the use of the Spanish coat of arms in our labels and stationery.
- We founded Escuela Politécnica Cuauhtémoc, where we teach elementary, high school, clerical courses, arts and trades, additionally to training our workers in electricity, fermentation, physics, and chemistry.
- We launched Bohemia, one of our most renown brands, a choice of for its top quality and particular features.
- As the first brewery to replace corks with metal caps, we expedited the bottling process and added consumer convenience.
- At Cervecería, as our company became familiarly called, we hosted celebrities who came to see our facilities, such as General Bernardo Reyes, Governor of the State of New Leon.
- We founded the glassworks Fábrica de Vidrios y Cristales for an steady supply of glass bottles; but the plant was shut down temporarily on account of technical glitches and high manufacturing costs, to reopen in 1909 with a different name.
- We launched our first draft beer under the Cuauhtémoc brand, and it was so successful that its manufacture became permanent.
- Carta Blanca won the Gold Medal award in Chicago. This was the first recognition ever of a Mexican beer.
- For a more efficient corporate operation, our offices moved from Casa Calderón to the plant proper,
- We replaced the barrels with wood boxes for easier transportation of the bottles.
- Five enthusiastic entrepreneurs, Isaac Garza, José Calderón, José A. Muguerza, Francisco G. Sada, and Joseph M. Schnaider founded the Cervecería Cuauhtémoc brewery, at the time also known as Fábrica de Hielo y Cerveza Cuauhtémoc, at Monterrey, New Leon, Mexico.
- The original workforce consisted of 70 operators, 2 clerks, the capital 100 thousand pesos, an office facility in the property of wholesaler Casa Calderón, and the plant was built where it is nowadays, at the edge of a town that at the time had a population of 45 thousand people.
- Our initial brand, Carta Blanca, was launched in a clear glass bottle with a wire-reinforced cork cap soon became an innovating beer. After more than 120 years, it continues to be a best seller in Mexico.
- Shortly after, we launched the short-lived Salvator brand.