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The way forward is defined by our Mission, Vision and Values. To attract and meet consumer demand consistently generating financial value for our stockholders, as well as a higher social growth. We have established a mission, a vision and values that are both our beacons and guidelines to plan strategies and projects in the pursuit of success.

Mission

Create economic and social value through business enterprises and institutions.

Vision

Focus on accomplishing this mission is inly comparable to the passion for reaching our strategic objectives.

  • We satisfy the consumer of goods and services with excellence.
  • We double the value de our businesses every five years.
  • We are diversified in markets that privilege high growth potential.
  • We are leaders in the markets where we operate.
  • We positively transform the communities where we participate.
  • We are the best place to work.

Values

Achieving our strategic objectives directly depends on our commitment to the practice of the key values we have embraced for more than a century:

  • Respect and integral development of collaborators
  • Integrity and austerity
  • Passion for customer service
  • Social value creation
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