Consumer - Person who consumes Coca-Cola FEMSA products.
Customer - Retail outlet, restaurant or other operation that sells or serves the Company’s products directly to consumers.
EBITDA - Financial concept for Earnings Before Interest, Taxes, Depreciation and Amortization.
FEMSA - Founded in 1890, Monterrey, México-based FEMSA is the largest beverage company in Latin America, with operations in México and 8 countries in Latin America, exports to the United States and selected markets in Europe, Asia and Latin America. Its subsidiaries include: FEMSA Cerveza, which produces and sells recognized beer brands such as Tecate, Carta Blanca, Sol, XX Lager, and Bohemia; Coca-Cola FEMSA, the largest Coca-Cola bottler in Latin America and the second largest in the world, accounting for almost 10% of The Coca-Cola Company’s global sales volume; and FEMSA Comercio, which operates OXXO, the largest and fastest growing convenience store chain in México.
Hectoliter - One hectoliter equals 100 liters or 26.4 gallons.
Per Capita Consumption - The average number of eight-ounces servings consumed per person, per year in a specific market. To calculate per capita consumption, the Company multiplies its unit case volume by 24 and divides by the population.
PET - Plastic resin used to produce bottles. (Polyethilen Terephthalate)
ROIC - Financial concept for Return on Investment Capital.
Serving - Equals eight fluid ounces of a beverage.
Soft Drink - A non-alcoholic carbonated beverage containing flavorings and sweeteners. It excludes flavored waters and carbonated or non-carbonated tea, coffee and sports drinks.
The Coca-Cola Company - Founded in 1886, The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups that are used to produce more than 230 beverage brands. The Coca-Cola Company’s corporate headquarters are in Atlanta with local operations in nearly 200 countries around the world.
Unit Case - Unit of measurement that equals 24 servings.
Unit Case Volume - Number of unit cases that the Company sells to its customers. It is considered an excellent indicator of the underlying strength of soft drink sales in a particular market.