Imbera Servicios has a strategic focus of opening new markets for customer service, expanding its presence and making itself a strategic supplier. It was recently selected by Coca-Cola Refreshments, a bottling company based in Atlanta, Georgia, as the first foreign supplier to provide used refrigerator repair services, while strengthening its current equipment sale efforts.
In its first stint, it repaired 70 coolers, 85% of them of non-Imbera brands. The repairs were carried out at the Imbera Servicios branch in Monterrey, Nuevo León, and involve cleaning, replacing worn out spare parts with new ones, changing images (stickers, louvers, frame/doors, acrylic, LED lights) and other tasks. Imbera Servicios is expanding its presence and attracting interest beyond the borders.