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18 Dec 2014

Its first million

One of FEMSA’s recent innovations has been the “Saldazo” card, which is quick and easy to open.

It is issued by OXXO in an alliance with Banamex and Visa, and the results so far have exceeded expectations: in the first 10 months since its launch, a million cards have been placed.

This card can be acquired in any OXXO store in Mexico, with minimum requirements, and without any fees or minimum balance requirements. It also provides the Transfer service, through which users can make mobile payments, transfers and account inquiries through text messaging using any type of Telcel mobile device.

Saldazo supports financial inclusiveness and promotes savings in Mexico.

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