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23 Sep 2013

FEMSA Comercio achieves strategic alliance with Gorditas Doña Tota

Monterrey, Mexico, 23 september, 2013

Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") announced today that its retail subsidiary FEMSA Comercio, has agreed to acquire an investment stake representing 80% of Doña Tota, a leading quick-service restaurant operator, with the founding shareholders staying as partners with the remaining 20%.

Founded in the state of Tamaulipas, Doña Tota currently operates 204 units across Mexico and 11 units in the United States (Texas).

FEMSA Comercio believes that it can contribute its significant expertise in the development of small-box retail formats to what is already a successful player in the quick-service restaurant industry.

In turn, this transaction brings relevant capabilities in the area of prepared food operation to FEMSA Comercio, while opening a compelling new avenue for growth. Doña Tota has built a strong brand and will continue to operate as a stand-alone format.

The transaction is pending customary regulatory approvals.

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