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16 Jun 2014

Doubly refreshing

Cuauhtémoc Moctezuma launched Dos Equis Radler, 50% beer and 50% natural lemonade; this product joins the portfolio using the domestic distribution and the sustained growth of the brand.

You can find it in Mexico in two presentations: non-refundable half liter and 12-ounce can. This mix of beer and natural lemonade makes it doubly refreshing and successful since its birth in the beginning of the 20th century; German citizen Franz Kugler created it.

Radler has achieved a presence of 5% in its category by being successfully launched in 29 countries. This innovation gives modernity and accessibility to the category, creating new consumption occasions. Furthermore, it also attracts people who normally do not drink beer since it contains only 2% alcohol.

It will be available in supermarkets and other convenience stores such as OXXO. 

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