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11 Mar 2014

2013 FEMSA Annual Report

2013 FEMSA Annual Report
At FEMSA, we are excited by the prospect of profitably managing our business in the face of a complex, competitive, and challenging market landscape. To nimbly navigate today’s tough terrain, we’re staying on track leveraging our strengths to satisfy and even exceed consumers’ evolving needs, to generate new paths for growth, and to profitably convert complexity into opportunity. As we surmount the near-term challenges that we encounter, we will take full advantage of the greater opportunities that lie ahead.
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