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We are excited by the prospect of profitably managing our business in the face of a complex, competitive, and challenging market landscape. To nimbly navigate today’s tough terrain, we’re staying on track—leveraging our strengths to satisfy and even exceed consumers’ evolving needs, to generate new paths for growth, and to profitably convert complexity into opportunity.

 

As we surmount the near-term challenges that we encounter, we will take full advantage of the greater opportunities that lie ahead.

 

Consumer focus
  • At FEMSA, we share the same inviting view—complete consumer satisfaction. At every level of our organization, our consumers are the central focus of our tireless effort to create the perfect experience on every occasion.

 

Constant growth
  • Onward and upward, we continue our long-term strategy-seeking out promising new paths for growth that capitalize on our core capabilities. Envisioning new horizons, we continually seize new value-creating opportunities for sustainable growth, now and into the future.

 

Profitable complexity
  • Our skilled team takes care where we step, planting our feet firmly on the trail to sustainability and profitability-even in the face of ever-growing complexity.

 

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