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Our history in Brazil began in May 2003, when FEMSA acquired 100% of the largest franchise of the Coca-Cola system in Latin America, PANAMCO, thus setting up Coca-Cola FEMSA Brazil.
In January 2007, partnering with The Coca Cola Company, Coca-Cola FEMSA (KOF) acquired Jugos del Valle (JDV) with which it is able to aim towards a strong presence in the non-carbonated beverage market in Mexico and Brazil.
Economic and Social Value
FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, and a Fuel Division operating the OXXO GAS chain of retail service stations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.