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On april 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% econocmic interest in the Heineken Group, through this transaction we will increase our scale and geographic reach competing effectively.

FEMSA has two representatives on the Heineken Supervisory Board who are José Antonio Fernández Carbajal, FEMSA’s CEO, and Javier Astaburuaga Sanjines, FEMSA’s Corporate Officer. José Antonio Fernández Carbajal is also a member of the Heineken Holding Board. Additionally Heineken created the Americas Committee to oversee the strategic direction of the business opportunities in that region. The Americas committee consist of José Antonio Fernanández Carbajal, Femsa’s representative, who acts as Chairman and two existing members of the Heineken Supervisory Board.

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