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Organizational Culture

Organizational Culture 

Every FEMSA collaborator must follow the values and principles that conform our organizational culture, as well as further their diffusion and fulfillment, in a way that will insure the competitive advantage of the firm at a world-class level, geared toward quality, the market and to the development of human talent.

Our culture is built on the following values:
  • Passion for Service and Focus on the Client/Consumer
  • Innovation and Creativity
  • Quality and Productivity
  • Respect, Complete Development and Excellence of the Personnel
  • Honesty, Integrity and Austerity


At FEMSA we must promote, insure and recognize the following key behaviors in every collaborator:

  1. To behave using new initiatives, responsibly following our guidelines and being proactive to reach our business numbers that will allow the Group’s firms to develop profitably.
  2. To operate productively, getting the most out of available resources, developing innovations in them that will provide greater yields.
  3. To harmonize parts, negotiate agreements and establish synergetic alliances.
  4. To establish objectives and goals and to stimulate other collaborators to become committed to jointly reach them.
  5. To demonstrate competence and effectiveness when working within different cultures, adapting positive attitudes.