Today we operate the largest and most profitable convenience-store chain in Latin America—OXXO. With 8,963 stores strategically located in all over Mexico and Colombia, OXXO is the largest nationwide seller of Coca-Cola products in the country.
OXXO is now becoming part of the lifestyle of people living nearby our stores. The commercial and marketing strategy of OXXO is to suit consumers’ needs, offering consumers convenient services such as nearby locations, 24 hour service in most cases, fast and confortable shopping experience, easy access, and the ability to pay utility bills directly at our stores.
Our consistently successful growth also exemplifies our operations’ alignment. Close coordination between OXXO’s beverage category managers and our beer and soft-drink marketers enables us to hone our promotional activity to stimulate and better satisfy consumer demand. Through this and other ways, we work together as a family to further our company’s shared strategy.
| Country | México |
| FEMSA Ownership (%) | 100 |
| Revenues (1) | 62,259 |
| Operating Income (2) | 5,200 |
| Stores (3) | 8,621 |
| Head Count (3) | 73,101 |
| Clients (4) | 6.5 |
"To meet the needs of customers who want to buy frequently-consumed products quickly at a nearby store."
To continue to be the chain with the largest number of convenience stores in Latin America.
OXXO:
It has 8,963 stores located in the most important cities and metropolitan areas in Mexico and Colombia.
Visit www.oxxo.com
Oxxo accounts for 77% of convenience stores
01/24/2012 | more
OXXO to open ten new stores in 2012
12/01/2011 | more
Over 30 producers from Chiapas are able to sell products via Oxxo (marca CHIAPAS)
11/17/2011 | more
07/07/11
OXXO supports the Career Fair in Merida, Mexico | more
07/06/11
OXXO opens its 9,000 store in Oaxaca, Mexico | more
02/27/09
FEMSA Delivers Double-Digit Growth in 4Q08 and 2008 | more