Mexico

Coca-Cola FEMSA (KOF) began in 1979 when FEMSA acquired its first Coca-Cola system franchise in the Valley of Mexico and in the Southeastern part of the Country. With the acquisition of the largest franchise in the Coca-Cola system in Latin America (PANAMCO) in May of 2003, this Business Unit became the second largest Coca-Cola bottler in the world, representing close to 10% of worldwide Coca-Cola sales. It is the second largest bottler in Latin America, distributing approximately 2 million cases per year, equivalent to about 40% of Coca-Cola sales in the region.

In January 2007, in partnership with The Coca Cola Company, KOF acquired Jugos del Valle (JDV) with whom it will attain a strong presence in the non-carbonated beverage market of Mexico and Brazil.

At the end of 2008 Coca-Cola FEMSA acquired the bottled water business Agua de los Angeles in Estado de México. This operation will permit Coca-Cola FEMSA to grow in the water market segment and to strengthen its beverage portfolio.

In Mexico, Coca-Cola FEMSA produces 50% of the sales volume of the Coca-Cola system in the country and distributes The Coca-Cola Company brands such as Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Beat, Delaware Punch, Fanta, Fanta Multi-Sabores, Fresca, Fresca Toronja Rosa, Lift, Lift Manzana Verde, Quatro, Senzano, Sprite, Sprite Light, Sprite Cero, Sidral Mundet, Sidral Light, Mundet Multi-Sabores and Prisco, as well as bottled water Ciel and Ciel mineralizada, in a substantial part of the Center of Mexico and in the Bajio area (including Mexico City) and in the Southeastern part of the Country (including the Gulf region).

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