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Mexico

Mexico

Coca-Cola FEMSA (KOF) began in 1979 when FEMSA acquired its first Coca-Cola system franchise in the Valley of Mexico and in the Southeastern part of the Country. With the acquisition of the largest franchise in the Coca-Cola system in Latin America (PANAMCO) in May of 2003, this Business Unit became the second largest Coca-Cola bottler in the world, representing close to 10% of worldwide Coca-Cola sales. It is the second largest bottler in Latin America, distributing approximately 2.6 million cases per year, equivalent to about 40% of Coca-Cola sales in the region.

In January 2007, in partnership with The Coca Cola Company, KOF acquired Jugos del Valle (JDV) with whom it will attain a strong presence in the non-carbonated beverage market of Mexico and Brazil.

At the end of 2008 Coca-Cola FEMSA acquired the bottled water business Agua de los Angeles in Estado de México. This operation will permit Coca-Cola FEMSA to grow in the water market segment and to strengthen its beverage portfolio.

In Mexico, Coca-Cola FEMSA produces 50% of the sales volume of the Coca-Cola system in the country and distributes The Coca-Cola Company brands such as Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Beat, Delaware Punch, Fanta, Fanta Multi-Sabores, Fresca, Fresca Toronja Rosa, Lift, Lift Manzana Verde, Quatro, Senzano, Sprite, Sprite Light, Sprite Cero, Sidral Mundet, Sidral Light, Mundet Multi-Sabores and Prisco, as well as bottled water Ciel and Ciel mineralizada, in a substantial part of the Center of Mexico and in the Bajio area (including Mexico City) and in the Southeastern part of the Country (including the Gulf region).


Relevant Information

FEMSA Ownership (%) (1) 48.9
Sales Volume (2) 1,720.3
Revenues (3) 66,141*
Operating Income (3) 10,423*
Plants 16
Distribution Facilities 123
Clients (4) 852.6
  1. As of December 31, 2012, the remaining 28.7% and 22.4% were owned by The coca-Cola company and by the public, respectively.
  2. Millions of unit cases (one unit case equals 24 8-ounces bottles).
  3. Expressed in millions of Mexican pesos (MXN) as of December 31, 2012.
  4. Expressed in thousands.
*Includes Mexico and Central America (Central America Division)