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Mexico

In Mexico, the modern beer industry was born on November 8th, 1890, with the founding of the Hielo y Cerveza Cuauhtémoc (Cuahutemoc Beer and Ice) factory, in Monterrey, Nuevo Leon, home of what today is Cervecería Cuauhtemoc Moctezuma or FEMSA Cerveza, where FEMSA holds 100% of the stock of the company.

FEMSA Cerveza, the most innovative brewery in Mexico, with operations in Brazil, is an important exporter of beer to the United States and other countries around the world. It has a powerful brand portfolio that includes Tecate, Dos Equis, Sol, Indio, Bohemia and Carta Blanca.


Relevant Information

FEMSA Ownership (%) 100
Sales Volume (1) 30.5
Revenues (2) 46,336
Operating Income (3) 5,894
Breweries / Plants 6
Distribution Facilities 317
Retailers Served (4) 329
Head Count 22,592
Per Capita Consumption(5) 59.5

  1. Millions of hectoliters.
  2. Expressed in millions of Mexican pesos (MXN) (Includes Mexico, Brazil and exports) as of December 31, 2009.
  3. After management fee (MXN) (Includes Mexico, Brazil and exports).
  4. Expressed in thousands.
  5. Liters per year based on Euromonitor statistical studies

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Brands

Mexico:
Carta Blanca, Carta Blanca Light, Sol, Sol Light, Sol Brava, Sol Cero, Tecate, Tecate Light, Dos Equis Lager, Dos Equis Amber, Indio, Bohemia Clasica, Bohemia Obscura, Casta, Noche Buena, Superior, Soul CitriC, Coors Light, Kloster and Kloster Light..