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Brazil

On January 13th of 2006, FEMSA announced the acquisition of 68% of Cervejarias Kaiser in Brazil, now FEMSA Cerveza Brazil.

With one of the most complete product portfolios in the market, FEMSA Cerveza Brazil has a mutual distribution of The Coca-Cola System and was the first beer company in Brazil that printed a customer care phone number on the label of their products.

FEMSA Cerveza Brasil generates 2,149 direct and indirect jobs.

Datos Relevantes

FEMSA Ownership (%) 83
Sales Volume (1) 10
Revenues (2) 46,336
Operating Income (3) 5,894
Breweries / Plants 8
Distribution Facilities 8
Retailers Served (4) 300
Head Count 2,149
Per Capita Consumption(5) 61.5

  1. Millions of hectoliters.
  2. Expressed in millions of Mexican pesos (MXN) (Includes Mexico, Brazil, and exports) as of December 31, 2009.
  3. After management fee (MXN) (Includes Mexico, Brazil and exports).
  4. Expressed in thousands.
  5. Liters per year based on Euromonitor statistical studies
 

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Brands

Brazil:
Sol Pilsen, Kaiser Pilsen, Kaiser Gold, Kaiser Bock, Bavaria Pilsen, Bavaria Premium, Bavaria Sem Álcool, Xingu, Heineken, Santa Cerva and Summer Draft