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Brazil Press Release Conference Call

Brazil

On January 13th of 2006, FEMSA announced the acquisition of 68% of Cervejarias Kaiser in Brazil, now FEMSA Cerveza Brazil.

With one of the most complete product portfolios in the market, FEMSA Cerveza Brazil has a mutual distribution of The Coca-Cola System and was the first beer company in Brazil that printed a customer care phone number on the label of their products.

FEMSA Cerveza Brasil generates 2,210 direct and indirect jobs.

Datos Relevantes

FEMSA Ownership (%) 83
Sales Volume (1) 10.2
Revenues (2) 42,385
Operating Income (3) 5,394
Breweries / Plants 8
Distribution Facilities 8
Retailers Served (4) 400
Head Count 2,210
Per Capita Consumption(5) 54

  1. Millions of hectoliters.
  2. Expressed in millions of Mexican pesos (MXN) (Includes Mexico and Brazil) as of December 31, 2008.
  3. After management fee (MXN) (Includes Mexico and Brazil).
  4. Expressed in thousands.
  5. Liters per year
 

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Brands

Brazil:
Sol Pilsen, Kaiser Pilsen, Kaiser Gold, Kaiser Bock, Bavaria Pilsen, Bavaria Premium, Bavaria Sem Álcool, Xingu, Heineken, Santa Cerva and Summer Draft