Take advantage of the benefits of the center for journalists FEMSA

Promote the integral development Mexican students with sports and physical activity.



benefited in the 2014-2015 school year


trained in the 2014-2015 school year

In collaboration with Centers of Integral Formation through Sport and the Ministries of Education of the states of Nuevo León and Puebla, the program seeks to support the physical, academic, psychological and social development of students through sports and physical activation.

The program also encourages the practice of universal values, such as and equity and following  regulations and rules, which benefit students perform better in the classroom. 


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